Little Soap Company launches new soaps for babies and children
After a year in development, Worcestershire-based Little Soap Company has launched its Eco Warrior Baby & Child Edit hair and body bars.
Suitable for newborns and up, the Eco Warrior Baby & Child Edit offer gentle soaps that are better for the planet.Â
The new bars mark a significant milestone in Little Soap Company’s Eco Warrior mission to eliminate bathroom plastics for the entire family, thanks in no small part to the £50,000 grant from Innovate UK’s Women in Innovation programme.  In the first month on sale, Eco Warrior Baby & Child Edit has already won a Gold and Bronze ‘Natural Beauty Awards 2024 from Green Parent Magazine, along with of accolades from The Beauty Shortlist Mama and Baby Awards.
Emma Heathcote-James founded Little Soap Company in 2008, with a mission to make pure, natural soap accessible to all. Little Soap Company brought the first natural and organic soaps to UK supermarket shelves in 2010. Now this B Corp certified, Carbon Negative business has four ranges selling across 20 major retailers in store and online. And with all the accreditations expected from a truly sustainable, ethical and honest business: Vegan, Cruelty-Free, RSPO Palm, and Made in the UK.
Emma Heathcote-James said: "This has been a long and often tricky project to get right, and we wouldn’t have been able to do it without the help of Innovate UK. The support from Innovate UK’s Women in Innovation programme allowed us to meticulously formulate and extensively test these bars to ensure they are dermatologically tested, paediatrician-approved, and completely allergen-free so they’re safe and suitable for newborns and up."
