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The Business Magazine July 2024
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Lexus Hedge End is newest corporate partner for Hampshire Fare

The Business Magazine article image for: Lexus Hedge End is newest corporate partner for Hampshire Fare
13 November 2024

Hampshire Fare, the member organisation for food and drink producers and suppliers in the South, has welcomed a local motor dealership as its latest corporate partner.

Part of Snows Motor Group, Lexus Hedge End will support Hampshire Fare’s activities and help celebrate the work of its members – from cheesemakers to fishmongers and brewers.

The two have been working together since this May, and Snows proved a big help at Winchester Food Festival in the summer.

In becoming a corporate partner, Lexus Hedge End joins the likes of Fuller’s Brewery, Southern Co-op, Clarke & Son, Ideal Collection, Menzies – and Gosport brewers Powder Monkey, announced just last week.

Natasha Dochniak, commercial manager at Hampshire Fare, said: ‘‘After building a strong and mutual relationship, it was only natural for us to extend the invitation for Lexus Hedge End to become involved with Hampshire Fare on a deeper level.

“Partnerships like these, rooted in shared values and trust, enrich our community and drive our mission to support local excellence.”

Going forward, the dealership will have opportunities to showcase Lexus vehicles to Hampshire Fare members and customers, and the Hedge End showroom will provide a venue for future events such as popup food markets and member meetups.

‘‘As a community interest company, we rely on raising funds through membership revenue,” Natasha continued.

“But the support from partners such as Lexus Hedge End enables us to do so much more.

“The values we share most certainly align.

“I’m sure we’ll be able to build a really solid relationship and I’m looking forward to the exciting opportunities that lie ahead.”

Bruce Simpson, general manager of Lexus Hedge End, added: ‘‘We’re delighted to become a corporate partner of Hampshire Fare.

“We’ve thoroughly enjoyed working with Natasha and her team during the course of this year, and we’re sure it’s a collaboration that will prove mutually beneficial.

‘‘Snows Motor Group might be quite a large organisation, but like Hampshire Fare, we truly believe in the value of being local.

“All our dealerships play a key role serving people who live in their local communities, and this new arrangement will be a big success, I’m sure.”

A special competition will be run to help launch the partnership, with a luxury hamper full of goodies supplied by Hampshire Fare member New Forest Hampers.


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Born and raised in Berkshire, Dan fell into journalism after completing his bachelor’s degree in English at UCL.

Writing for The Business Magazine and local Biz News sites has given him the opportunity to chat with all manner of small business owners and share their success stories with a wider audience.

Outside of work, Dan enjoys live music, board games and quiz shows, and is making a slow but persistent effort to learn Spanish.

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