Cotswolds Distillery launches gin advertising campaign “Today will be Cloudy and Dry”
A Warwickshire Distillery has launched a summer, digital gin campaign around its award winning Cotswolds Dry Gin, ‘Today will be Cloudy and Dry’. Cotswold Distillery's campaign highlights the cloudy and dry features of the gin which has a high volume of essential oils from the botanicals.
Cotswolds Dry Gin is non-chill filtered and when mixed with ice and tonic a pearlescent cloud appears, creating the beautiful and unique Cotswolds Cloudy G&T. This campaign, produced and directed by View Creative, communicates this unique benefit, whilst tapping into the English obsession with the unpredictable British weather, which has been in abundance this spring and early summer.
This is the second marketing campaign around the distillery’s flagship gin. It is the sister campaign to the distillery’s “English for Whisky” campaign launched last Autumn and further cements the distillery’s reputation for producing high quality English Spirits.
The main campaign creative features a typical English summer’s day with a sunny, blue sky dappled with clouds in the background and in the foreground a man lying down on verdant green grass, his head covered with a black umbrella and to the side of him a Cotswolds Dry Gin bottle and glass filled with a Cotswolds Cloudy G&T.
You can read our interview with Dan Szor on Page 20 of our South West & West Midlands March issue
The campaign was conceived by Dan Szor, Founder of the Cotswolds Distillery and realised by Kate Harrison, Marketing Director at Cotswolds Distillery alongside View Creative. The fully integrated campaign will appear this week and will include digital marketing as well as point of sale, PR and social media.
Dan said: “We are really excited to bring to life our Cotswolds Dry Gin through this engaging and quirky campaign, ‘Today will be Cloudy and Dry’. It plays on two of the key features our gin offers consumers, a dry gin but one which has a beautiful and cloudy appearance when mixed with ice and tonic. We hope it communicates the story of our brand and how we have created a distinctive and very English gin full of flavour”
