Victoria warms up with new self-tanning range

Victoria Hargrave, founder of The Tanning Room, a boutique chain of tanning salons in Oxfordshire, Wiltshire, and Gloucestershire, has launched Beau Bronzage, a new self-tanning brand.

With more than a decade of experience building The Tanning Room brand, Victoria is extending her expertise into a new line of eco-friendly self-tanning products.

Beau Bronzage, which translates to “Beautiful Tan” in French, promotes sustainable practices and local production within the UK.

Beau Bronzage’s product range, which soft-launched in October 2023, has already generated £63,000 in revenue over the last 10 months, including £40,000 from business-to-business sales and £23,000 from direct consumer sales. The collection features 27 self-tanning products, all of which Victoria says are cruelty-free and available in sixfragrances, those which include DHA, are 100 per cent organic. The range has quickly gained popularity, achieving an average rating of 4.7 stars on Amazon, with customers praising the natural results and ethical production.

Victoria, who has successfully built her line of store locations, has faced numerous challenges, including the business difficulties caused by COVID and lockdowns, building brand trust, and navigating fierce competition.

Beau Bronzage is the culmination of Victoria’s dedication to her craft and her ability to turn challenges into opportunities.

Victoria said: “Launching Beau Bronzage is a dream realised. After years of dedication to The Tanning Room, UV and spray tanning, I saw an opportunity to expand into sunless tanning – a growing market with enormous potential. My goal was to create a product line that not only delivers a beautiful, natural tan but also aligns with my values of sustainability and ethical production. I’m proud to say that Beau Bronzage represents the future of tanning – one that is eco-friendly, vegan, and made entirely in the UK.”

The launch of Beau Bronzage marks a significant milestone in Victoria’s career, driven by her evolving beliefs that now include a holistic approach to business. Her strong focus on innovation, sustainability, and continuous personal and professional growth has been key in transforming The Tanning Room into a successful seven-figure business, laying the foundation for Beau Bronzage.

The Beau Bronzage range of products is available directly to consumers but is also stocked in salons, expanding the brand’s reach. As Victoria continues to focus on innovation, more products are on the horizon, promising to further revolutionise the self-tanning market.