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The Business Magazine July 2024
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Ambient launches in Kent to drive adoption of electrified heat

The Business Magazine article image for: Ambient launches in Kent to drive adoption of electrified heat
31 July 2024

Ambient, a not-for-profit based in Kent, has launched to help Britain become a clean energy superpower by accelerating the adoption of electrified heat.

The organisation will support policy makers and industry by providing data on the electrified heat transition, supporting the development of transformational policy and accelerating the drive to a thriving net zero economy.

Ambient aims to show how, with home-grown electricity, power can be handed back to the public through high-paying local jobs and establishing security amid price rises driven by an unstable world. 

Its founding members are experts and household names in the environmental sector.

They include the likes of Baroness Worthington, lead author of the 2008 Climate Change Act, and Dr Jan Rosenow, academic and programme director at the Regulatory Assistance Project (RAP). 

As well as the jobs needed to replace 23 million gas boilers by 2050, Ambient says that consumers can also save significantly on their energy bills through the electrification of heat.

Irene Omaswa, founder and chair of Ambient, said: “We know that data will play a key role in accelerating the transition to electrified heat, which is why we’re so excited to be launching Ambient.

“The time is now to scale world-leading, clean home heating for Britain. Transformational policy is key to this and we aim to support the Government in the policy process by collating data and delivering unique insights into the transition. 

“As an independent not-for-profit organisation we want to collaborate with the whole sector and for the data we collate to benefit the market as a whole.

“By doing this, we want to contribute to creating an enabling environment for the UK to become a clean energy superpower with lower energy bills for families and businesses.”

Dr Rosenow added: "The UK has made excellent progress in driving fossil fuels out of electricity generation – but more than 90 per cent of our heating still comes from fossil fuels, mostly gas.

"The expansion in domestic solar planned by Labour gives us the opportunity to electrify heat.

"This will reduce consumer bills and enable the UK to meet its climate goals."


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Born and raised in Berkshire, Dan fell into journalism after completing his bachelor’s degree in English at UCL.

Writing for The Business Magazine and local Biz News sites has given him the opportunity to chat with all manner of small business owners and share their success stories with a wider audience.

Outside of work, Dan enjoys live music, board games and quiz shows, and is making a slow but persistent effort to learn Spanish.

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