YFM Equity Partners is backing the management buyout (MBO) of Omne, a specialist foodservice marketing agency that works with some of the world’s largest food and beverage brands.
Headquartered in Bedfordshire, Omne has developed a global client base since its founding in 2001, serving the likes of Unilever, McCain and Arla.
The full-service agency provides a range of marketing solutions, including end-to-end strategic consulting, insight and trend forecasting, brand campaigns, account-based marketing (ABM) demand generation, specialist trade communications and incentive/rewards software.
Omne is currently nominated for B2B Agency of the Year in this year’s B2B Marketing Awards.
YFM’s £8.7 million MBO investment will help the agency build its team of sector experts and attract new clients.
The MBO is being led by incumbent Omne CEO Michael Gividen.
Michael said: “Following a period of really exciting growth, YFM is propelling the next phase of our company's journey.
“With their financial and strategic support, we can harness our unrivalled expertise in the food, beverage and hospitality markets to build long-term strategic and creative partnerships with new clients in the UK and internationally."
David Wrench, partner at YFM, added: “Omne is an impressive business and excellent investment prospect.
“We’re excited to be backing an incumbent management team that is well embedded within its niche and at the helm of a high-calibre, high-profile agency.
“With YFM’s backing the Omne team can accelerate growth plans for the business, support its highly skilled team and build the capacity needed to pursue more prestigious client wins.”
The YFM team included David Wrench, Zach Francis and Jamie Roberts.
