Gloucester-headquartered SHS Drinks, which makes alcoholic and soft drinks, has acquired Oxfordshire-based Shandy Shack - a brand in the mid-strength ABV beer market.
SHS Drinks will integrate Shandy Shack into the New Ventures division and work closely with the Shandy Shack team to take the brand to the next level. Co-founders Ed Stapleton and Tom Stevens will continue to lead the brand's development and expansion.
Since 2021, Shandy Shack has won numerous awards for product quality, including six Great Taste stars across four products.
It will join established names in the SHS Drinks portfolio including Shloer, bottlegreen, Rocks, WKD and Merrydown, adding further variety to a range of popular consumer brands.
Andy Morris-Jinks, Managing Director of SHS Drinks, said: "We are excited to welcome Shandy Shack into our brand family. The mid-strength ABV market is seeing rapid growth as consumers seek options for low-tempo, relaxed socialising.
"Shandy Shack’s innovative and award-winning product range aligns perfectly with our vision for broadening our consumer base and tapping into emerging market trends."
Ed Stapleton, co-Founder of Shandy Shack, added: "SHS Drinks are a brilliant organisation that share our values and vision for the brand.
"They recognised the importance of introducing a compelling mid-strength offering to enhance their diverse and dynamic portfolio. This partnership will provide unparalleled opportunities to leverage their expertise, resources and support to expand our brand’s reach."
