Incubeta, an expert in integrated digital marketing services with data-driven proprietary technology, offers a full range of marketing solutions across creative, technology, media, e-commerce and data.
Established in London in 2001, Incubeta employs over 800 professionals across 20 offices internationally. As a partner of Google, Facebook and Salesforce, Incubeta's clients include Hyundai, Netflix, HBO and L'Oréal.
In November 2022, Incubeta was acquired by Carlyle Europe Technology Partners ("CETP"), a platform which invests in technology companies across Europe, with the ambitious plan to accelerate further international growth through acquisitions and investment in new services and proprietary technology.
The acquisition of Shout Bravo, the Manchester digital PR, content and influencer marketing agency established in Manchester in 2019, will reinforce Incubeta’s services, expertise and capabilities to deliver even more powerful, integrated PPC and SEO strategies for clients.
The Shout Bravo transaction follows the recent acquisition of a leading advanced data and analytics partner, Persuasion, and significantly enhances Incubeta’s ability to drive its total search offering.
Moore Kingston Smith Corporate Finance has provided financial and tax due diligence and advice throughout the process on the financial and tax aspects of the sale and purchase agreement.
The Moore Kingston Smith Corporate Finance team was led by Mike Orton, Corporate Finance Partner specialising in transaction services, with support from Adele Hebditch, Director, and Henry Waugh, Manager.
The Tax team was led by Thomas Acland, Transaction Tax Director, supported by Amy Tilley, Manager.
Hill Dickinson provided legal advice to Incubeta with the team including David Mkhitarian, partner and national head of Hill Dickinson’s Private Equity team, together with senior associate Graeme Anderson and associate Daniel McDonagh.
Andrew Turner, Managing Director at Incubeta, commented: “Thank you to the team at Moore Kingston Smith for providing us with a personalised and multi-disciplinary approach in this transaction. Mike and the rest of the team have shown a great understanding of the digital marketing industry, exceptional attention to detail and have gone the extra mile to ensure the completion of this acquisition. This deal enables Incubeta to offer an experience that represents the future of search. With Shout Bravo and Incubeta joining forces, our clients will benefit from more powerful and enhanced digital marketing capabilities.”
Mike Orton, Corporate Finance Partner at Moore Kingston Smith, concluded: “It’s been a pleasure and rewarding to work with Andrew and Fabio and their teams at Incubeta and Carlyle on this transaction. Private equity firms understand the increasing value of digital marketing, especially now that SEO has seen its biggest shift in a decade. It’s transforming how and where people search. This partnership will help Incubeta expand its market-leading services and Shout Bravo grow as part of the group. We wish them all the success in this new chapter.”
