Surrey’s Aura Funerals closes £750k angel investment round

Surrey-based Aura Funerals, a digital end-of-life planning and funeral service, has closed a £750,000 funding round through the Angel Investment Network (AIN).

It marks Aura’s third successful raise on the online platform and comes as part of a larger £3.2 million round.

Launched in 2019, Aura aims to digitise and simplify funeral arrangements, making them more affordable and flexible.

This latest investment will fuel several key initiatives for the business, including digital pre-planning technology, eco-friendly funerals and the integration of AI into its operations.

Ben May, chief operating officer at Aura, said: “AIN’s continued support speaks volumes about their confidence in our vision to modernise funeral care with compassion and technology.

“We’ve been at the forefront of innovation in the sector – enabling individuals to personalise final farewells online or by phone, saving thousands and easing the emotional and administrative burden.

“This funding will be instrumental in expanding our services and strengthening our commitment to innovative, sustainable end-of-life solutions.”

Matthew Louis, senior broker for AIN, added: “Aura provides a heartfelt and dignified farewell, ensuring every goodbye is filled with compassion, respect and simplicity.

“Angel investors have truly embraced their vision of disrupting an archaic and confusing market and modernising it with a compassionate approach to supporting those in need.

“Aura has some great partners for the next stage of its journey.”