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The Business Magazine July 2024
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Oxfordshire-based Newton acquires Xantura to strengthen AI and digital capabilities

The Business Magazine article image for: Oxfordshire-based Newton acquires Xantura to strengthen AI and digital capabilities
Steve Philips, Newton’s Managing Partner
2 July 2024
Steve Philips, Newton’s Managing Partner

Newton, the strategic delivery consultancy, has acquired Xantura, which uses artificial intelligence and advanced analytics to enable public services to better understand and support the needs of residents and communities.

Following the successful recent acquisition of Magnetic, which has bolstered Newton’s design and innovation capabilities, the acquisition of Xantura will further strengthen their public sector offering, the company said.

Newton’s work in the public sector improves, reimagines, and redesigns how critical public services are delivered.

Xantura joins up data across public services to help organisations and systems understand the individual needs of the people they serve. This helps their clients identify where early and targeted interventions to their residents can prevent, reduce, and delay demand for formal public services. This complements Newton’s expertise in taking a resident and outcome centred approach.

Rhe acquisition will create a more powerful combination of capabilities, underpinned by a shared vision for world class public services.  

Newton and Xantura have already worked in partnership. In one local authority they built a data platform and used predictive analytics and AI to identify older residents at risk of a fall, then designed and delivered a new operating model to put in place proactive interventions to target these individuals and reduce the number of falls.

Steve Philips, Newton’s Managing Partner, said “Xantura’s digital technology and advanced data analytics will bolster our own, and will help us in our mission to support public services achieve brilliant outcomes for the people they serve while making best use of scarce public sector resources.”

Wajid Shafiq, Xantura’s Founder and CEO, said “I am delighted that Xantura is joining the Newton family. Through this partnership we will be able to expand the reach and adoption of our already-proven solutions, whilst accelerating innovations in new areas."


Nicky Godding is editor of The Business Magazine. Before her journalism career, she worked mainly in public relations moving into writing when she was invited to launch Retail Watch, a publication covering retail and real estate across Europe.

After some years of constant travelling, she tucked away her passport and concentrated on business writing, co-founding a successful regional business magazine. She has interviewed some of the UK’s most successful entrepreneurs who have built multi-million-pound businesses and reported on many science and technology firsts.

She reports on the region’s thriving business economy from start-ups, family businesses and multi-million-pound corporations, to the professionals that support their growth and the institutions that educate the next generation of business leaders.

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