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Midlands Engine invests £1,320,000 in denture-care company

13 March 2024
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The Business Magazine article image for: Midlands Engine invests £1,320,000 in denture-care company
Midven Denturly L-R Spencer Greening, Rupert Lyle (Midven), Graham Byrne, Nosheen Kabal and Sabreen Kauser

Digital denture care company Denturly has secured a £1,320,000 investment to help drive its UK expansion plans. 

The money will come from two funding streams. £500,000 will come from the Midlands Engine Investment Fund (MEIF)through the MEIF West Midlands Equity Fund, dedicated to supporting economic growth in the Midlands. 

An additional £420,000 will come from the West Midlands Co-Investment Fund, set up by the West Midlands Combined Authority (WMCA) to promote innovative business growth in the region. Both are managed by Midven, part of the Future Planet Capital Group. The remaining £420,000 will come from co-investment from Haatch Ventures and US-based dental-specific venture fund Revere Partners.

The initial investment will propel Denturly to more than 50 locations nationwide over the next 24 months. The company will also be able to triple employee numbers, rising from 15 to 45. This expansion coincides with an expanding management team and increased expenditure on marketing. Denturly also plans to build out other avenues of the business such as care home and dentist referrals.

Denturly’s strategy is to disrupt the highly inefficient global dentures market. The company will use digital scanning and 3D printing technology to improve fit, reduce cost and take time out of the currently highly laborious fitting and manufacturing process.

Rupert Lyle at Midven said: “This infusion of capital will not only propel Denturly to over 50 locations nationwide but also triple employee numbers, showcasing the immense growth potential of this innovative digital denture care company. We believe in Denturly's vision to revolutionise the global dentures market, and we're dedicated to providing the strategic guidance and introductions needed to fuel their success.”

Graham Byrne, CEO of Denturly, added: “We are excited to be partnering with Midven, the Midlands Engine Investment Fund and the West Midlands Co-Investment Fund. Our business is centred in  Birmingham which has been a fundamental factor in our ability to scale. We are grateful that Midven took the time to explore our vision to democratise quality digital denture care.”

The West Midlands Co-Investment Fund was launched by the WMCA in partnership with West Midlands Pension Fund to provide innovative businesses with equity investment of up to £1m. Investments are focussed on SMEs that offer high-growth potential and the ability to help supercharge the West Midlands economy by growing the region’s industries of the future. The partnership looks to invest on a 1:1 basis matched by private co-investment across a variety of sectors including green technology, advanced manufacturing, life sciences and creative and digital, helping them to scale up operations.

Andy Street, Mayor of the West Midlands and chair of the WMCA, said “Denturly is exactly the sort of forward-looking, locally headquartered company that the novel West Midlands Co-Investment Fund was set up to find, fund and foster. Companies like Denturly show how technology can be harnessed to drive innovation, generate value and unlock new growth opportunities. These are the building blocks of a regional economy that is fit for the future so it's important to improve access to finance for players like this. I look forward to the West Midlands Co-Investment Fund continuing to do good work in the months and years ahead." 

Mark Wilcockson, Senior Investment Manager at the British Business Bank, said: “The Midlands Engine Investment Fund invests in Midlands SMEs with huge growth potential and innovative business structure. Companies like Denturly help boost local economies through job creation and making much needed services more accessible to people in need.”


Nicky Godding is editor of The Business Magazine. Before her journalism career, she worked mainly in public relations moving into writing when she was invited to launch Retail Watch, a publication covering retail and real estate across Europe.

After some years of constant travelling, she tucked away her passport and concentrated on business writing, co-founding a successful regional business magazine. She has interviewed some of the UK’s most successful entrepreneurs who have built multi-million-pound businesses and reported on many science and technology firsts.

She reports on the region’s thriving business economy from start-ups, family businesses and multi-million-pound corporations, to the professionals that support their growth and the institutions that educate the next generation of business leaders.

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