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The Business Magazine July 2024
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Coventry fintech startup wins £1m investment at Birmingham Tech Week

The Business Magazine article image for: Coventry fintech startup wins £1m investment at Birmingham Tech Week
Budgie AI
30 October 2024
Budgie AI

Inicio AI, a female-led fintech start-up based in Coventry, has won £1 million in the One To Win pitch competition at Birmingham Tech Week’s Tech Awards.

Led by TechWM and supported by sponsors Rigby Group, the West Midlands Co-Investment Fund and others the competition offers the largest single prize for a pitch competition in the UK.

Inicio AI, which only launched four months ago, and which created Budgie AI—a virtual agent that provides financial support—was chosen as the region’s most promising startup from 140 applicants.

The competition highlights the West Midlands’ potential to become a national and global tech hub.

Other West Midlands startups in the running included ChangeMaker3D, which has developed 3D concrete printing to cut carbon emissions and costs, and Skyfarer, which is innovating drone use for medical purposes.

The three finalists pitched their ideas to a panel of judges, including Steve Rigby, CEO of Rigby Group, Yiannis Maos MBE, CEO of TechWM and others.

Yiannis said: “The One to Win competition is a testament to our ongoing efforts to nurture, support, and promote the thriving tech ecosystem in the West Midlands. We firmly believe that our region is a hidden gem in the global tech landscape, and we’ve been working tirelessly to showcase its immense potential.

“Innovative initiatives like One to Win provide invaluable platforms for local startups to shine. Thanks to the generous support of our stakeholders, partners, and sponsors, we’re able to offer the winner a life-changing opportunity to receive the UK’s largest pitch competition prize. This win is not only a significant milestone for the winner but also a testament to the region’s growing reputation as a hub for tech innovation.”


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Nicky Godding is editor of The Business Magazine. Before her journalism career, she worked mainly in public relations moving into writing when she was invited to launch Retail Watch, a publication covering retail and real estate across Europe.

After some years of constant travelling, she tucked away her passport and concentrated on business writing, co-founding a successful regional business magazine. She has interviewed some of the UK’s most successful entrepreneurs who have built multi-million-pound businesses and reported on many science and technology firsts.

She reports on the region’s thriving business economy from start-ups, family businesses and multi-million-pound corporations, to the professionals that support their growth and the institutions that educate the next generation of business leaders.

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