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Catering business in Rugby fulfils its growth plans with CWRT

19 September 2023
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Selbi Food and Creations in Rugby

A start-up catering business in Rugby has received support from a specialist finance and business support provider to fulfil its growth plans.

Selbi Food and Creations was seeking support in raising finance to fulfil it plans to open an African and Caribbean catering business in Rugby.

The company was referred to Coventry and Warwickshire Reinvestment Trust (CWRT) by the Chamber of Commerce where they had been receiving support. The experienced team at CWRT then provided Selbi’s with a personalised approach to ensure they could access the most suitable funding to meet their needs and support their growth plans.

Read more: Coventry and Warwickshire Reinvestment Trust lent over £3 million during the last year

External pressures on the hospitality and catering industry have meant that it is increasingly difficult for businesses to access support from traditional high street banks.

Keely Beamish, Business Development Manager at CWRT, said funding had been obtained for the business from Warwickshire County Council’s Local Communities and Enterprise fund (LCE) – which was launched last June as part of the Warwickshire Recovery Investment Fund.

“We are delighted that we have been able to support Selina and her business in its expansion plans through the LCE Fund, at the time when its most needed. We’re really looking forward to seeing how the business grows and serves the local economy,” she said.

“At CWRT, we take a transparent, fair, and personalised approach in our decision-making process because we know that accessing the right support and finance can be transformational for businesses.

“If you’re a hospitality business that’s just starting up like Selbi Food and Creations then get in touch with our team to find out how the LCE fund can help support you.”

Selina Siey, director at Selbi Food and Creations, who is originally from Ghana and now living in Rugby, wanted to share her passion for Caribbean food such as jerk chicken, rice and peas, traditional Ghanian dumplings and jollof rice.

She said: “I have worked in the food industry for over 10 years and decided to start my own business.

Visit Hampshire Biz News for bright, upbeat and positive business news from the county

“I applied for the government’s start up loan scheme but was declined and since then I’ve been struggling to access finance.

“My business is at a very early stage and applying for funding can be overwhelming, I’m so grateful that CWRT has been able to assist my small business by helping me to apply to the Local Community and Enterprise Fund.”

Cllr Martin Watson, portfolio holder for economy at WCC, said: “It's great to see that the LCE is continuing to identify and fill gaps in access to finance within Warwickshire by supporting the catering industry, which we know is vital in a county with such a strong tourism economy.”


Peter Davison is deputy editor of The Business Magazine. He has spent his life in journalism – doing work experience in newsrooms in and around Bristol while still at school, and landing his first job on a local newspaper aged 19. By 28 he was the youngest newspaper editor in the country.

An early advocate of online news, he spent the first years of the 2000s telling his bosses that the internet posed both the biggest opportunity and greatest threat to the newspaper industry and the art of journalism. He was right on both counts.

Since 2006 he has enjoyed a career as a freelance journalist. He lives in rural Wiltshire with one wife, two children, and three cats.

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