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World's first vegan football club appoints new CEO

18 March 2023
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Forest Green Rovers, the world's first vegan football club, has appointed Marcus Reynolds as its new CEO. Marcus was chosen from more than  600 applicants from around the globe. He joins the club on 1st June and brings a wealth of experience to the role having worked for some of the top sporting organisations in New Zealand.

Marcus replaces Henry Staelens, who stepped down as CEO in January. Henry took over at Forest Green Rovers in late 2018. At the time he was just 30 years old and the youngest CEO in the English Football League.

Marcus's previous roles include Senior Advisor at Sport New Zealand, CEO of the New Zealand Rugby League and CEO at ASB Classic and Tennis Auckland.

Club Chairman, Dale Vince said: "It was a long process, and a lot of CVs to sift through but we think we've found an ideal combination of experience and character, Marcus has a great background and focus in all the key areas that we're looking for andd I'm really looking forward to him getting started."

Marcus Reynolds said: "I am humbled to be appointed as the next CEO of Forest Green Rovers. This is a unique club that makes a genuine difference on and off the pitch, I'm excited about the opportunities ahead and can't wait to get involved.

"Most of all I'm looking forward to meeting the staff, fans, partners and wider community, as well as providing the support our team need to perform at their highest level."


Nicky Godding is editor of The Business Magazine. Before her journalism career, she worked mainly in public relations moving into writing when she was invited to launch Retail Watch, a publication covering retail and real estate across Europe.

After some years of constant travelling, she tucked away her passport and concentrated on business writing, co-founding a successful regional business magazine. She has interviewed some of the UK’s most successful entrepreneurs who have built multi-million-pound businesses and reported on many science and technology firsts.

She reports on the region’s thriving business economy from start-ups, family businesses and multi-million-pound corporations, to the professionals that support their growth and the institutions that educate the next generation of business leaders.

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