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Worcestershire outsourcing company rebrands for growth

The Business Magazine article image for: Worcestershire outsourcing company rebrands for growth
8 June 2021

Worcestershire-based outsourcing specialist the Sigma Financial Group has announced a rebrand of the entire Group after a period of growth.

The Redditch and Birmingham company, which offers ‘white label’ customer contact centre services across the energy, water, retail and financial services sectors, has now become The Sigma Connected Group – a move which its chief executive says will align its brand far closer to the markets Sigma operates in across the UK and South Africa.

The move comes as Sigma, which employs 3,000 people between its offices in Redditch, Birmingham and Cape Town, marks its 10th anniversary.

Sigma’s chief executive Gary Gilburd said: “We believe that Sigma Connected far better reflects where we now are as a business and how we connect with our clients through technology and as we grow across the world.

“It was also important for us to retain the Sigma name and the rebranding exercise we are going through achieves that brilliantly.

“Over the past 10 years we have built a team of 3,000 exceptional people. Each and every one of them have played a role in us building a first-class reputation in a variety of sectors. This is very much the next chapter in our journey.”

Sigma’s services include handling debt recovery calls, customer service queries, complaint and query handling, and inbound and outbound campaigns.

Founded in 2011 by Mr Gilburd and the company’s chief operating officer Mike Harfield, Sigma was purchased by South Africa’s Digicall in 2016.

It has won a variety of industry and business awards in the UK and is also a finalist in this year’s UK Contact Centre Awards for its wellbeing programme it launched at the start of the Covid-19 pandemic.


Nicky Godding is editor of The Business Magazine. Before her journalism career, she worked mainly in public relations moving into writing when she was invited to launch Retail Watch, a publication covering retail and real estate across Europe.

After some years of constant travelling, she tucked away her passport and concentrated on business writing, co-founding a successful regional business magazine. She has interviewed some of the UK’s most successful entrepreneurs who have built multi-million-pound businesses and reported on many science and technology firsts.

She reports on the region’s thriving business economy from start-ups, family businesses and multi-million-pound corporations, to the professionals that support their growth and the institutions that educate the next generation of business leaders.

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