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Worcester funeral directors partner with treeplanters to offer more eco funerals

5 July 2021
The Business Magazine article image for: Worcester funeral directors partner with treeplanters to offer more eco funerals

Malvern-based funeral directors, Jackson's, are addressing their carbon footprint by forming a partnership with eTrees.

The impact of a funeral can vary due to a number of factors, like the materials used and the actual funeral process itself.

The carbon footprint of a funeral will vary depending on the type of funeral, and the materials used in the coffin. However all funerals leave behind a carbon deficit which Jackson Family Funerals is looking to remove.

Jonathan Branchett, General Manager, says: “As a verified partner of eTrees, our aim is not to just offset the carbon footprint of a funeral but tip the balance enough to ensure every funeral we are trusted to care for has a positive impact. Planting trees for every loved one serves 2 purposes. We offset the carbon footprint of the funeral, and provide a lasting memorial for the loved one with a digital certificate confirming tree planting for the family. Many families are choosing to purchase additional trees to reduce the carbon footprint left behind by the attending mourners.”

Nicky Godding is editor of The Business Magazine. Before her journalism career, she worked mainly in public relations moving into writing when she was invited to launch Retail Watch, a publication covering retail and real estate across Europe.

After some years of constant travelling, she tucked away her passport and concentrated on business writing, co-founding a successful regional business magazine. She has interviewed some of the UK’s most successful entrepreneurs who have built multi-million-pound businesses and reported on many science and technology firsts.

She reports on the region’s thriving business economy from start-ups, family businesses and multi-million-pound corporations, to the professionals that support their growth and the institutions that educate the next generation of business leaders.

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