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Women in e-commerce to advise on boosting online sales overseas

26 February 2021
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On March 2, 2021, a week before International Women’s Day (8th March 2021), the Department for International Trade (DIT), in collaboration with Business West, are holding a free ‘Women in Global eCommerce’ conference to help online businesses boost their exports. 

The event, which received over 100 registrations two days after launching, will include presentations from speakers and trainers who will share their expert advice on common trade barriers as well as their top tips for international business success. 

Companies will also learn how women in eCommerce are finding success in the COVID-19 era despite new challenges. 

Session topics include:

  • How UK brands can leverage marketplaces for international growth
  • Finding traffic that buys – how to grow your business overseas
  • Navigating 3PL (third-party logistics) and scaling your brand
  • Exporting to Europe – UK eCommerce VAT changes for 2021
  • Engage your customers with AI voice assistance

View the full agenda: 

Fleur Turner, CEO and founder of Fleur of England based in Bristol who is speaking at the event and who has successfully exported to the US said:  “It's so important to connect with like-minded people who have a shared goal of growing their eCommerce exports and to have a dedicated event to this, is fantastic.

“Right now, it isn’t easy to network and meet people, so this is a great opportunity for businesses to learn more about how to globalise their brands.”

The increase in online shopping caused by the COVID-19 pandemic is expected to add £5.3bn to UK ecommerce sales this year to make a total of £78.9 billion according to Edge by Ascential1, retail data insight firm.

According to research by eMarketer, worldwide ecommerce will reach $5 trillion this year, increasing by 14.3% from 2020.2

Emma Jones, International Trade Advisor, Ecommerce and Retail Specialist for DIT said:  “As businesses are having to find more innovative ways to succeed online during the Coronavirus pandemic, this event offers firms the perfect opportunity to learn from              successful eCommerce businesses and develop the skills required to grow their export sales.

“I would encourage companies who are looking to internationalise their eCommerce business to register to gain exclusive and detailed insight from experts in the field.”

Nicky Godding is editor of The Business Magazine. Before her journalism career, she worked mainly in public relations moving into writing when she was invited to launch Retail Watch, a publication covering retail and real estate across Europe.

After some years of constant travelling, she tucked away her passport and concentrated on business writing, co-founding a successful regional business magazine. She has interviewed some of the UK’s most successful entrepreneurs who have built multi-million-pound businesses and reported on many science and technology firsts.

She reports on the region’s thriving business economy from start-ups, family businesses and multi-million-pound corporations, to the professionals that support their growth and the institutions that educate the next generation of business leaders.

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