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The Business Magazine July 2024
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Wiltshire-based Good Energy unveils new fixed electric vehicle tariff

The Business Magazine article image for: Wiltshire-based Good Energy unveils new fixed electric vehicle tariff

Chippenham-based renewable energy supplier Good Energy said it was taking a step further to help Britain's electric vehicle (EV) drivers - by introducing a new fixed tariff.

In a stock market statement, the company said the tariff also came with a a free premium subscription to the app Zapmap, which helps users search, plan and pay for charging.

READ MORE: Good Energy acquires Dorchester-based Wessex EcoEnergy to boost solar business

Good Energy is the largest investor in Zapmap and currently holds a 49.9% stake. It has pumped in around £7.5 million into the app, which now has had over 1million downloads, since 2019.

"As a major investor in the UK's go-to EV charging app, a supplier of truly renewable electricity, and an EV charger installer, Good Energy is uniquely positioned to help EV drivers," said Nigel Pocklington, chief executive officer of Good Energy and chair of Zapmap.

"This new tariff, together with the excellent additional features from Zapmap, is designed to make it as cost-effective and straightforward as possible to drive an electric vehicle.

"We have gone the extra mile to provide customers with a competitive rate for truly renewable electricity, sourced from our community of over 2,500 generators, as well as a real added benefit to help with charging on the go in Zapmap Premium."

The new Good Energy Smart EV Fixed (July 25) tariff launched on July 1.

It offers a rate of just 7.4p per kWh for overnight charging during a five-hour window, from 12am to 5am allowing EV drivers to charge up with 100% truly renewable electricity at home. The tariff will be live until July 31, 2025.

Melanie Shufflebotham, co-founder and chief operating officer of Zapmap, added: "Zapmap aims to make it easy to search, plan and pay for EV charging when drivers are on the go.

"So it's great to be working with our long-term partners in Good Energy to package that service with a tariff that helps them charge economically at home too."

Good Energy aims to support one million homes and businesses to cut carbon from their energy and transport use by 2025. It was founded 20 years ago and now has long term power purchase agreements with 2,000 independent UK generators.


Giles Gwinnett is a writer at The Business Magazine. He has been a journalist for more than 20 years and covered a vast array of topics at a range of media settings - in print and online. After his NCTJ newspaper training, he became a reporter in Hampshire before moving to a news agency in Gloucestershire. In recent years, he has been covering the financial markets along with company news for an investor-focused web portal. His many interests include politics, energy and the environment. He lives in Dorset.

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