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The Business Magazine July 2024
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Vodafone sales up as Three merger set to complete in next few months

The Business Magazine article image for: Vodafone sales up as Three merger set to complete in next few months
5 February 2025

Berkshire-based Vodafone has experienced a rebound in UK revenues as its £15 billion merger with fellow mobile giant Three looks to complete in the coming months.

The firm saw organic UK service revenue growth accelerate to 3.3 per cent in its third quarter – up from 1.2 per cent in the previous three months.

Mobile services revenues also returned to growth – up 1.8 per cent – with the addition of more customers.

The story is different in Germany, where total sales fell by 7.6 per cent to the equivalent of £2.6 billion and service revenues dropped 6.4 per cent.

The German division has been hit by a law that has barred housing associations from bundling TV packages with rent.

But overall, the group managed five per cent revenue growth to £8.1 billion and 5.2 per cent growth in service revenues.

Vodafone’s merger with Three is set to create the UK’s largest mobile operator, with some 27 million customers.

Group chief executive Margherita Della Valle said: “When the UK merger completes in the next few months, we’ll have fully executed Vodafone’s reshaping for growth.

“We’re on track to grow in line with our full-year guidance for this year, which we reiterate today, and are looking forward to a stronger Vodafone in the years ahead.

“We’re continuing to invest in the turnaround of our German business, and we’re starting to see improving customer trends, although conditions have become more challenging in the mobile market.”


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Born and raised in Berkshire, Dan fell into journalism after completing his bachelor’s degree in English at UCL.

Writing for The Business Magazine and local Biz News sites has given him the opportunity to chat with all manner of small business owners and share their success stories with a wider audience.

Outside of work, Dan enjoys live music, board games and quiz shows, and is making a slow but persistent effort to learn Spanish.

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