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The Business Magazine July 2024
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University of Reading part of consortium looking at UK's changing land use

The Business Magazine article image for: University of Reading part of consortium looking at UK's changing land use
13 September 2024

The University of Reading is part of a consortium, which has received £6.5 million in government funding to look at the changing use of land amid the target to achieve net zero by 2050.

The 34 organisations, which make up the 'Land Use for Net Zero' (LUNZ) Hub, aim to provide rapid evidence to develop policies.

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They include experts from research, farming, and industry, across issues including green finance, renewable energy, planning, soil health, new tree cover, and water management.

Dr Anna Macready, associate professor in agri-food economics and marketing at the University of Reading said: "We are excited to be part of this crucial initiative.

"The University of Reading is a centre of excellence in agri-food systems and we will be contributing our expertise in consumer behaviour to the LUNZ Hub.

"Our researchers, with other Hub members, will assess the impacts of land use change and policy interventions."

This project is expected to have far-reaching implications for UK agriculture and land use, potentially revolutionizing practices.

The findings and technologies developed through the consortium are also poised to inform policy decisions and industry practices for years to come.

Professor Heiko Balzter from the University of Leicester, the hub's co-lead, added: "Creating a fair, realistic path to Net Zero in the land use sector can only be achieved with the involvement of a wide range of stakeholders throughout the process.

"Our consortium reflects this - ranging from those at the cutting edge of climate change modelling to farmers groups, advisory organisations, non-governmental organisations and an arts collective."


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Giles Gwinnett is a writer at The Business Magazine. He has been a journalist for more than 20 years and covered a vast array of topics at a range of media settings - in print and online. After his NCTJ newspaper training, he became a reporter in Hampshire before moving to a news agency in Gloucestershire. In recent years, he has been covering the financial markets along with company news for an investor-focused web portal. His many interests include politics, energy and the environment. He lives in Dorset.

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