The grass will be greener for serial entrepreneur after buying Gloucester based Mowers Online

By Nicky Godding

30 November 2021

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"Serial entrepreneur" Steve Williams has paid a seven-figure sum for garden machinery e-commerce business Mowers Online.

The Mowers Online platform, owned by Cheltenham Mowers Ltd, is a long-standing family business, based in Gloucestershire and was run for more than 20 years by local businessman Jonathan Heasman.

The GS Verde Group advised new owner Steve Williams, an acquisitive entrepreneur who has extensive experience in buy and build growth strategies, having recently sold his logistics business that he grew from start-up through acquisitions.

The acquisition of Mowers Online is the first in Mr Williams' new buy and build strategy. Mr Williams plans to build a group of businesses, with the capacity to provide a comprehensive online, wholesale & retail offering.

Steve Williams said: "I am delighted the opportunity to acquire a reputable business such as Mowers Online has presented itself. The business has been brilliantly run by Jonathan and his team over the years, and we are looking forward to building on its success".

The deal was advised on by corporate finance led dealmaking business The GS Verde Group, with funding provided by HSBC UK. The vendor was advised by accountants Francis & Co.

Steve added: "I would like to thank the GS Verde Group, HSBC and those who helped to get this deal completed. We are excited for the future and with the support of our advisers, are actively looking for further acquisition opportunities to build this new Group of businesses".

The GS Verde Group are dealmaking experts who combine legal, finance, tax and communications advice to support businesses in getting deals done.

By Nicky Godding

Nicky Godding is editor of The Business Magazine. Before her journalism career, she worked mainly in public relations moving into writing when she was invited to launch Retail Watch, a publication covering retail and real estate across Europe.

After some years of constant travelling, she tucked away her passport and concentrated on business writing, co-founding a successful regional business magazine. She has interviewed some of the UK’s most successful entrepreneurs who have built multi-million-pound businesses and reported on many science and technology firsts.

She reports on the region’s thriving business economy from start-ups, family businesses and multi-million-pound corporations, to the professionals that support their growth and the institutions that educate the next generation of business leaders.