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Tetbury wildlife product manufacturer expands across USA

12 May 2021
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A Tetbury-based wildlife product manufacturer has established itself in the US market with its range of products designed to create valuable nesting habitats for birds, mammals, amphibians, and insects. The company expects to generate sales of £4 million over the next five years.

Wildlife World was established by Norman Seller in 1997 out of a desire to design and manufacture products that are fit for purpose, look attractive and work well.

Since 2010, the company has received support from the Department for International Trade (DIT) including funding to attend trade shows overseas, such as the Gardenex show.

These events helped the business to establish important relationships, and now exporting accounts for 30% of Wildlife World’s total sales after a growth of 87% in the last year to the US.

The company has recently established a fulfilment centre in the US, making it easier for its American customers by offering flexible minimum order quantities and short lead times.

Vanessa McDonald, Sales Manager for Wildlife World said: “With the COVID lockdown, I wasn’t able to travel to America and attend trade shows. This meant we really had to invest in our online presence in the US.

“We set up a new website and DIT funding enabled us to secure an online specialist in the US.

“We’re also getting support with our IP protection and DIT has introduced us to a group of specialist consultants, lawyers and accountants.

While COVID-19 has been challenging for everyone, we are fortunate that DIT has helped us to establish such a strong foothold in the market.”

Wildlife World’s international expansion has also secured deals with retailers in Germany, France, Belgium, and the Netherlands.

Paul Shand, Head of Trade for DIT in the South West said: “Wildlife World’s success in the US demonstrates the strong demand for high-quality UK good overseas, and it’s great to see them thriving and helping consumers over the world connect with nature during a challenging time.

“Trade will play an important role in getting our economy back on track and Wildlife World is a great example of how companies can look to lucrative overseas markets to boost their sales whilst creating more jobs.”


Nicky Godding is editor of The Business Magazine. Before her journalism career, she worked mainly in public relations moving into writing when she was invited to launch Retail Watch, a publication covering retail and real estate across Europe.

After some years of constant travelling, she tucked away her passport and concentrated on business writing, co-founding a successful regional business magazine. She has interviewed some of the UK’s most successful entrepreneurs who have built multi-million-pound businesses and reported on many science and technology firsts.

She reports on the region’s thriving business economy from start-ups, family businesses and multi-million-pound corporations, to the professionals that support their growth and the institutions that educate the next generation of business leaders.

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