Tandem Group poised to start selling VanMoof e-bikes
Birmingham-based Tandem Group plc is poised to start selling Dutch firm VanMoof's e-bikes in the fourth quarter this year, after striking an exclusive distribution and sales deal.
The AIM-listed sports and leisure goods firm said the first batch of VanMoof's e-bikes are set to arrive soon and after onboarding and training, it will start selling VanMoof's S5 and A5 e-bikes - later in Q4, with more products following early next year.
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VanMoof will be distributed alongside Tandem's existing British brands, including Dawes, Claud Butler, Elswick, Falcon, Pure and Squish, the award-winning lightweight children's bike range.
"We are thrilled to have established an exclusive partnership with VanMoof," said Peter Kimberley, Tandem CEO.
"Their team is incredibly passionate and talented, and their ambitious vision for UK growth aligns perfectly with our wider strategy of offering our dealer network the finest e-bike brands."
VanMoof, which was acquired in September last year by McLaren Applied, was founded in 2009 and creates connected urban e-bikes.
Eliott Wertheimer, co-CEO of VanMoof, noted: "Over the last 12 months we successfully managed to build a sales and service network that now spans more than 150 partners across 7 markets.
"When approaching the UK, we were impressed by Tandem, with its deep expertise and extensive roots in the market.
"Collaborating with them will allow us to support our riders and distribute our innovative products to a wide audience quickly.
"We strongly believe in Peter, his team and Tandem's network and look forward to sharing the joy our products can create with new fellow UK riders."
