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The Business Magazine July 2024
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Swindon and Bristol among top five performing cities in PwC’s Good Growth for Cities Index

The Business Magazine article image for: Swindon and Bristol among top five performing cities in PwC’s Good Growth for Cities Index
Swindon and Bristol were ranked second and fourth respectively
25 May 2023
Swindon and Bristol were ranked second and fourth respectively

Swindon and Bristol are among the top five perming cities in PwC’s Good Growth for Cities Index - scoring second and fourth respectively.

The index, now in its 11th year, covers a list of broad measures of economic factors the public identifies as most important to their work and finances, and which are therefore essential for judging economic success.

The 12 economic wellbeing indicators include jobs, health, income, safety and skills, as well as work-life balance, housing, travel-to-work times, income equality, high street shops, environment and business start-ups.

Swindon recorded a positive score for all indicators excluding work-life balance and skills – both average – and income distribution, which was below average.

Bristol was ranked above average or average in most indicators, but its perennial issues of housing and transport – both below average – pulled its overall score down slightly.

Read more: Oxford takes top spot in PwC’s Good Growth for Cities Index

Oxford was ranked the top-performing city, with a strong performance on economic measures such as income, employment rates and life expectancy, although it improved at a slower rate than lower-performing cities, with the gap narrowing between worst and best.

Interestingly, Oxford had more below-average indicators than its regional rivals, scoring negatively for housing, transport, and income distribution. But high scores in jobs, income, and skills provided footholds to the top spot.

But the strong performance against the Good Growth for Cities measures is tempered by expectations for economic growth in 2023 and 2024.

Read more: University of Bristol among top institutions for spinout companies

The South West has the lowest economic growth forecast of any UK region or nation, due to the prevalence of low-growth sectors, such as agriculture; electricity, gas, steam and air; water and waste.

Tom Ayerst, PwC’s market senior partner for the South West, said: "I’m very pleased to see the strength of the South West’s performance in this year’s Index; we have some of the UK’s safest and healthiest cities, with good availability of skills and robust transport infrastructure.

“The Good Growth for Cities Index also points to where action would be most effectively targeted.

"As a whole, cities in the South West performed less positively on the affordability of housing, support for new businesses and income competitiveness - a complex combination of issues that will require long-term thinking to solve.

"New approaches to devolution are required to enable our cities’ leaders to make the most appropriate interventions for their own markets.”

The West Midlands, meanwhile, weighted closely with national average weightings. The region scored highest on health and second highest on employment rates, with the second lowest rating on income distribution.

Coventry scored 27th.


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Peter Davison is deputy editor of The Business Magazine. He has spent his life in journalism – doing work experience in newsrooms in and around Bristol while still at school, and landing his first job on a local newspaper aged 19. By 28 he was the youngest newspaper editor in the country.

An early advocate of online news, he spent the first years of the 2000s telling his bosses that the internet posed both the biggest opportunity and greatest threat to the newspaper industry and the art of journalism. He was right on both counts.

Since 2006 he has enjoyed a career as a freelance journalist. He lives in rural Wiltshire with one wife, two children, and three cats.

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