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Stroud Brewery launches new beer inspired by Hugh Fearnley-Wittingstall

12 July 2021
The Business Magazine article image for: Stroud Brewery launches new beer inspired by Hugh Fearnley-Wittingstall

Stroud Brewery, the independent, organic craft brewer, has launched  launches a hop-tastic beer trilogy with the chief torchbearer for ethically produced organic food, Hugh Fearnley-Wittingstall of River Cottage.

The team at Stroud Brewery, led by Grey Pilley have long admired Hugh Fearnley-Whittingstall and the values he promotes through his River Cottage brand. Sharing his desire to bring people closer to the source of their food to understand how our food choices impact the world around us.

Keen purveyor of all things organic, Hugh is also a huge fan of Stroud Brewery’s unique take on familiar beer styles along with their activist stance towards making the UK beer industry more ethical and sustainable. Hugh saw the Cotswolds based brewery as a natural partner for the #FoodToInspireChange product range he has created to shine a light on independent, organic, ethical sources of food … and drink.

The #FoodToInspireChange beer trilogy celebrates the undisputed flavour champion, the humble hop. A key aromatic flavour ingredient for making flavour full beer yet difficult to grow organically here in the UK with the diseases and pests rife in our temperate climate.

The launch of this trilogy draws attention to the scarcity of this ingredient and promotes a ground breaking three-year project initiated by Stroud Brewery through the Innovative Farmers programme.  The project aims to identify and trial disease resistant hop varieties and enable the UK beer industry to become lower impact and organic. It brings together two organic growers with researchers at the Organic Research Centre, in partnership with River Cottage and Charles Faram

“UK-grown organic hops are very difficult to get hold of, and the challenge of growing them is the largest barrier to increasing production of UK organic beer,” says Greg, field lab coordinator and founder of Stroud Brewery, one of only five dedicated organic breweries in the country.

“By collaborating as a supply chain, we’re aiming to identify varieties that farmers can grow more confidently, and as a brewer I’d like to have regular UK supplies of organic hops – there is also a huge variety of flavours to tap into, which could help British brewers create more distinctive products.”

The beer range to inspire change includes a refreshing Stinger Ale made with locally foraged nettles a cousin of the hop, Hempathy a mild and nutty beer style made with Hemp another close relation of the hop and a deliciously diverse UK hop Bitter showcasing the UK grown organic hops resulting from the hop trial project.

“Brewing and drinking beer is one of the stitches in our cultural fabric,” says Hugh “and we are much enjoying our collaboration with the brilliant team at Stroud Brewery.

“We hope and expect to see growing interest in sustainably produced beers that support UK farming and livelihoods, biodiversity, wildlife, and good agricultural practice – these new beers will give drinkers the chance to choose organic, and British, and to be part of this mission.”

The beers will be available from July from all good retailers and online from the Stroud Brewery website.

Nicky Godding is editor of The Business Magazine. Before her journalism career, she worked mainly in public relations moving into writing when she was invited to launch Retail Watch, a publication covering retail and real estate across Europe.

After some years of constant travelling, she tucked away her passport and concentrated on business writing, co-founding a successful regional business magazine. She has interviewed some of the UK’s most successful entrepreneurs who have built multi-million-pound businesses and reported on many science and technology firsts.

She reports on the region’s thriving business economy from start-ups, family businesses and multi-million-pound corporations, to the professionals that support their growth and the institutions that educate the next generation of business leaders.

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