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Solihull-based Likewise acquires floor coverings business in expansion push

The Business Magazine article image for: Solihull-based Likewise acquires floor coverings business in expansion push
4 April 2022

Likewise Group plc, the Solihull-based AIM-listed floor coverings distributor, has made another acquisition.

Its subsidiary, Likewise Floors Ltd, has acquired Delta Carpets (Holdings) Ltd and its wholly-owned subsidiary Delta Carpets Ltd (Delta) for a total consideration of £3 million.

Delta, based in Leeds, is a distributor of carpets, residential vinyl, laminate, luxury vinyl tile and flooring accessories to independent flooring retailers in the North of England, Midlands and South Wales.

In the financial year ended 31 December 2021, Delta delivered sales revenue of £6.5 million and profit before tax of £0.4 million. Net assets acquired are approximately £1.1 million and are subject to a completion accounts mechanism as at 31 March 2022.

Tony Brewer, chief executive of Likewise, said: “The acquisition of Delta further develops the geographical presence and customer base of Likewise.

“The increased capacity created by the new Distribution Hub in Birmingham releases capacity in Leeds to enable the logistics capability to integrate Delta and provide an enhanced service to customers.

“Many thanks to the Delta directors and shareholders; Graham, Tim, Stephen and Stuart for the manner in which the acquisition has been conducted and best wishes for the future. Furthermore, we welcome the Delta team within the Likewise structure.

Likewise Group plc also announced that trading in the first three months of 2022 is ahead of internal budgets.

Valley Wholesale Carpets Ltd, which operates autonomously and was acquired by Likewise in January 2022, is also trading ahead of initial expectations.

Over the next few months Delta will be relocated to the Likewise Distribution Centre in Morley, Leeds. Delta will continue to operate as a separate business under the Delta trade brand but share Likewise Group’s logistics capacity.

All of the Delta employees will be offered continuity of employment and the opportunity to transfer to Likewise. For sales and marketing, Delta will remain as an autonomous business in the Likewise structure and logistics will be integrated into the Likewise Distribution Hub.

The four Delta shareholders and directors will assist in this transition for between one and three months following completion.

Total consideration is £3 million, including £1 million of cash within Delta, £1.5 million payable in cash on completion plus 0.5 million Likewise Shares will be issued with an underpinned value of £0.5.

Application has also been made for 500,000 ordinary shares of £0.01 each to be admitted to trading on AIM, with dealings expected to commence at 8am. on 4 April 2022.


Nicky Godding is editor of The Business Magazine. Before her journalism career, she worked mainly in public relations moving into writing when she was invited to launch Retail Watch, a publication covering retail and real estate across Europe.

After some years of constant travelling, she tucked away her passport and concentrated on business writing, co-founding a successful regional business magazine. She has interviewed some of the UK’s most successful entrepreneurs who have built multi-million-pound businesses and reported on many science and technology firsts.

She reports on the region’s thriving business economy from start-ups, family businesses and multi-million-pound corporations, to the professionals that support their growth and the institutions that educate the next generation of business leaders.

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