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Silence is golden for new electric Moto scooter brand

The Business Magazine article image for: Silence is golden for new electric Moto scooter brand
13 January 2021

Silence, an innovative electric moto scooter brand, is set to launch in the UK this month from its base in Solihull.

Designed, engineered and manufactured in Europe, the Silence family of ‘e-moto’ scooters will meet demand for the growing number of individuals and companies looking for low-cost, high-quality and zero-emission urban transport.

Silence is Europe’s biggest specialist EV manufacturer and is a company dedicated to creating the best e-moto scooters in the world to help transform urban eco-mobility. The Silence DNA of reliable, zero-emission battery power, sharp Barcelona style and smart tech has evolved over the past decade, already capturing over 66% of the Spanish and 30% of the European electric scooter market and attracting over 21,000 customers across 25 countries.

John Edwards, one of four founders of Solihull-based Silence UK, said: “The UK transportation market is changing at an unprecedented pace; the launch of the Silence family of class-leading electric moto scooters meets the demands of consumers and companies on so many levels. The Silence brand is cool, the products are even cooler – simple, smart, clean and beautifully designed. We’re excited about bringing Silence to Britain, delivering class-leading products and providing a class-leading ownership experience to a new family of customers.”

The scooter is powered by a patented lithium-ion battery system, which is completely portable with a ‘click-and-go’ release and innovative patented trolley system to allow charging to take place at any 240V socket. Silence e-moto scooters can even recharge their own battery on the move, generating energy as you slow down.

Silence all-electric performance eliminates emissions, noise and vibrations and can reduce running costs to around £1 per 100 miles travelled – a massive 80% reduction compared to conventional alternatives and a critical benefit for many.

Donald MacSporran, Director of Vehicle Manufacturer Services, at the AA, said: “We are delighted to be providing Silence UK and their customers with assistance at the roadside in the unlikely event that they may need it. Our 2,500 roadside patrols have a long tradition of assisting customers with motorbikes, the introduction of the Silence e-moto range and our continued investment in EV technologies enables us to provide the same levels of repair and customer service keeping Silence owners mobile and safe.”

Commenting on the launch of Silence into the UK market, Chairman of the Motorcycle Industry Association, Tony Campbell said: “The light e-PTW market is growing at a dramatic rate, as people seek efficient, zero-emission alternatives to public transport and single-occupancy cars. The arrival of the Silence brand in the UK offers consumers and businesses further choice via a range of innovative and stylish products that are sure to establish themselves in our market.”

The first UK Silence flagship store will open its doors in quarter one of 2021. In the meantime, customers can contact the team to ask questions, book test rides or place orders via the Silence website www.silenceuk.com


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Nicky Godding is editor of The Business Magazine. Before her journalism career, she worked mainly in public relations moving into writing when she was invited to launch Retail Watch, a publication covering retail and real estate across Europe.

After some years of constant travelling, she tucked away her passport and concentrated on business writing, co-founding a successful regional business magazine. She has interviewed some of the UK’s most successful entrepreneurs who have built multi-million-pound businesses and reported on many science and technology firsts.

She reports on the region’s thriving business economy from start-ups, family businesses and multi-million-pound corporations, to the professionals that support their growth and the institutions that educate the next generation of business leaders.

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