The Business Magazine - B2B Business News - Site Logo
The Business Magazine January 2024
Read now
PICK YOUR EDITION

Preparations underway for the return of money-making Cheltenham Festival

7 March 2023
Share
The Business Magazine article image for: Preparations underway for the return of money-making Cheltenham Festival

A record number of visitors are expected to descend on Cheltenham next week for the world-famous Cheltenham Festival.

Around sixty thousand people a day are expected to visit the four-day national hunt festival, which runs from Tuesday 14 to Friday 17 March.

And on the final day – when riders compete for the famous Cheltenham Gold Cup – that figure is likely to push 70,000.

According to researchers at the University of Gloucestershire, the festival – the second largest racing event after Royal Ascot – is around £100 million to the local economy – with hotels, restaurants and bars the most likely to cash in.

Meanwhile, the police and other agencies are putting into plan a number of campaigns around illegal taxi drivers, racegoers’ behaviour in the evening and night-time economy, and women’s safety.

Cheltenham Borough Council has even been offering business owners hydrophobic paint, which repels liquid splashed on walls by beer-filled festival goers – despite the provision of temporary toilets.

"I'm sure the prospect of wet trousers will make people think twice," Cllr Max Wilkinson, cabinet member for economic development, culture, tourism and wellbeing said.


Peter Davison is deputy editor of The Business Magazine. He has spent his life in journalism – doing work experience in newsrooms in and around Bristol while still at school, and landing his first job on a local newspaper aged 19. By 28 he was the youngest newspaper editor in the country.

An early advocate of online news, he spent the first years of the 2000s telling his bosses that the internet posed both the biggest opportunity and greatest threat to the newspaper industry and the art of journalism. He was right on both counts.

Since 2006 he has enjoyed a career as a freelance journalist. He lives in rural Wiltshire with one wife, two children, and three cats.

Related topics

Related articles

Upcoming events

view more
28
Feb

Solent SME Growth 100 dinner and Awards

The Halo Lounge, St Mary's Stadium, Southampton

More info
28
Feb

Business ownership and planning for the future - Employee Ownership - Roundtable

Harbour Hotel,
Southampton SO14 3QT
More info
29
Feb

Networking Drinks - Thames Valley Tech Sector

Malmaison Hotel
Reading, RG1 1JX
More info
20
Mar

Leadership Roundtable: Developing strategies for financial returns over the next decade

Herrington Carmichael, Farnborough Aerospace Centre, GU14 6XR

More info
21
Mar

Solent Deals Awards 2024

Hilton Southampton
Utilita Bowl
More info
06
Jun

South Coast Property Awards 2024

Hilton at the Ageas Bowl
Southampton
More info
18
Jul

Thames Valley Tech & Innovation Awards 2024

Reading FC Conference & Events
Select Car Leasing Stadium, Reading
More info

Related articles