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The Business Magazine November 2023
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PJ Nicholls SsangYong donate vehicle for aid trip to Romania

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Worcestershire-based motor dealer PJ Nicholls has donated a SsangYong Musso Saracen to aid The Star of Hope Romania Foundation.

Three members of staff at Royal Grammar School, Worcester are making the 3,500-mile round trip in the vehicle to provide aid and assistance to Ukrainian refugees, particularly children, fleeing the ongoing conflict.

The Star of Hope Romania Foundation is a non-governmental organisation based in Iasi and was officially established in 1998 with the support of the Swedish Star of Hope International Organisation.

Their aim is to improve the quality of life of children in difficulty, especially children with disabilities.

The Foundation has set up 12 day centers, some of which are close to the Ukrainian border, with over 450 beneficiaries per month.

For the past month, they have been dealing with a number of child refugees and money has been raised to send the members of staff over to help.

The job will be made easier thanks to the generosity of PJ Nicholls, donating the Musso pick-up truck.

Tom Nicholls, managing director at PJ Nicholls, commented: “When we saw the campaign from RGS Worcester to send their staff to the Ukrainian border to help with the ongoing conflict, we knew we had to offer our assistance. We are pleased to offer the SsangYong Musso Saracen pick-up which will be more than capable in delivering goods to those in need.”

PJ Nicholls are a family-run dealership based in Pershore and have extensive experience in the motor trade. Whilst specialising in 4WD and SUV vehicles, they pride themselves on their customer service and helping the community and local charities.

The SsangYong Musso is a multi-award-winning pick-up that was launched last year. With the ability to tow 3.5 tonnes and carry a 1-tonne payload simultaneously, it should live up to the task in providing vital assistance to a worthy cause.

To donate to the cause, visit

Peter Davison is deputy editor of The Business Magazine. He has spent his life in journalism – doing work experience in newsrooms in and around Bristol while still at school, and landing his first job on a local newspaper aged 19. By 28 he was the youngest newspaper editor in the country.

An early advocate of online news, he spent the first years of the 2000s telling his bosses that the internet posed both the biggest opportunity and greatest threat to the newspaper industry and the art of journalism. He was right on both counts.

Since 2006 he has enjoyed a career as a freelance journalist. He lives in rural Wiltshire with one wife, two children, and three cats.

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