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The Business Magazine July 2024
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Oxfordshire firm unveils global launch of its folding stair product for dogs

The Business Magazine article image for: Oxfordshire firm unveils global launch of its folding stair product for dogs
27 January 2025

Oxfordshire's Dog & Drive UK Ltd has announced the global launch of its folding stair product, designed to prevent dogs injuring themselves as they get in and out of cars.

The Witney-based company said the patented system, developed with veterinary experts, particularly benefits those breeds prone to joint issues such as German Shepherds and Labradors.

The stairs feature wide carbon fibre treads, which provide a stable platform, mirroring natural canine movement patterns.

The launch follows the US patent grant in December, 2023, and the successful implementation across European markets.

"Our mission is to ensure dogs maintain their skeletal mobility so they remain part of the family for as long as possible," said Karl-Heinz Kamlage, the CEO of the firm and inventor of Dog & Drive.

"The system transforms how dogs enter and exit vehicles, protecting their long-term joint health while offering a practical solution for owners," he added.

Damon Oorloff, PR and marketing director, added: "Early adoption in Germany has demonstrated remarkable success.

"Pet owners report their dogs, previously left at home due to mobility challenges, can now travel confidently and safely."

The product addresses a critical gap in pet transportation safety, which was identified by a Hartpury University study and whitepaper in 2018.

Extensive research has shown that traditional car entry methods significantly contribute to skeletal damage, arthritis, and ligament deterioration in dogs.

Cranial cruciate ligament (CCL) injuries are the top reason pet owners see vets for surgical consultations and, unlike in people, CCL injuries are usually due to degeneration of the ligament over time and can result from normal daily activity.


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Giles Gwinnett is a writer at The Business Magazine. He has been a journalist for more than 20 years and covered a vast array of topics at a range of media settings - in print and online. After his NCTJ newspaper training, he became a reporter in Hampshire before moving to a news agency in Gloucestershire. In recent years, he has been covering the financial markets along with company news for an investor-focused web portal. His many interests include politics, energy and the environment. He lives in Dorset.

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