Overton to take helm at Dorset content creation agency
1FitLife, a Christchurch-based fitness content creation agency, said it had promoted Jessica Overton to the role of managing director from account manager previously.
The 30-year-old will also take the helm of Fitter Stock - a subsidiary, which specialises in B2B white-label fitness and wellness content.
READ MORE: Christchurch school pupils gain from work experience at local firm REIDsteel
Since joining the company in 2021, Overton has been instrumental in delivering impactful campaigns and wellbeing content for a prestigious client roster, including David Lloyd Clubs, Abu Dhabi Sports Council, Slimming World and Parkinson’s UK, the firm said.
She will now lead its comprehensive content services and end-to-end solutions in marketing strategy, brand conception and campaign development, encompassing video production, photograph, and design.
"I’m incredibly excited to lead our talented team from our Bournemouth studios," she said.
"Together, we’ll continue to build on our successes and explore new avenues to positively impact the health and wellbeing sector.
"This promotion is a major professional milestone, but it’s also a chance to inspire others, particularly young women, both within our company and beyond, to pursue their goals. My focus is on fostering an empowered team environment where everyone can thrive."
Founder of the firm David Langridge will transition from MD to focus on spearheading a new, high-potential project, as well as harnessing cutting-edge opportunities for both 1FitLife and Fitter Stock.
He said: "Jessica’s promotion signals an exciting new chapter for us. At just 30, she embodies the innovative energy that will propel 1FitLife and Fitter Stock forward.
"With her vision and commitment, I am confident she’ll not only sustain our progress but enhance it, leaving her unique mark on the business.
"While I’m devoting more time to emerging opportunities, my role remains steadfastly supportive, collaborating with Jessica and our team to ensure we deliver exceptional client results."
