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The Business Magazine July 2024
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Loungers closes for the day to give staff a grand knee's up

The Business Magazine article image for: Loungers closes for the day to give staff a grand knee's up
Loungefest 2024
6 June 2024
Loungefest 2024

More than 200 coaches carrying staff from more than 250 Loungers, Cosy Clubs and Brightside sites descended on Charlton Park Estate in Malmesbury, Wiltshire for Loungers’ annual day-long retro-inspired festival - LoungeFest. Revelers enjoyed fairground rides, DJ sets, music stages hosting performances from bands and Loungers’ staff, games, activities, workshops and a plethora of food and drink stalls.

LoungeFest – which began in 2013, is Loungers’ annual celebration to thank more than 8,000 staff for their year-round hard work and dedication.

Guy Youll, Loungers’ Chief People Officer said: “LoungeFest 2024 has been a fantastic day with over 4,000 of our team members celebrating with us. This year marked our 10th LoungeFest and it was certainly the biggest and best yet. Back in 2013, Loungers was one of the first in the hospitality industry to host a party like this for teams and we’re delighted to continue to celebrate our amazing staff in this way, getting bigger every single year. I think not only is this the most talked about staff party in hospitality, it must officially now be the biggest.

“The whole purpose of this day is to show our teams that we really appreciate the hard graft they put in every day in our sites.  And it’s been great to see everyone letting their hard down, dancing, singing, eating and drinking.”

Nick Collins, Loungers CEO added: “Today is, without doubt, the most important day of the year in the Loungers calendar, and indeed my favourite day of the year.  Since we started back in 2013 with a couple of hundred people in a field, LoungeFest has grown enormously to the 4,000 plus people here today.

“It’s a significant investment, particularly not least, closing the entire business for 24 hours, but well worth it and the spirit and purpose of the day have remained consistent over the last decade. LoungeFest doesn’t really have anything to do with work – it’s simply a great opportunity to say thank you to our teams, and for everyone to enjoy each other’s company and to be themselves. It’s a great expression of everything that’s special about the business.”


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Nicky Godding is editor of The Business Magazine. Before her journalism career, she worked mainly in public relations moving into writing when she was invited to launch Retail Watch, a publication covering retail and real estate across Europe.

After some years of constant travelling, she tucked away her passport and concentrated on business writing, co-founding a successful regional business magazine. She has interviewed some of the UK’s most successful entrepreneurs who have built multi-million-pound businesses and reported on many science and technology firsts.

She reports on the region’s thriving business economy from start-ups, family businesses and multi-million-pound corporations, to the professionals that support their growth and the institutions that educate the next generation of business leaders.

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