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Kidderminster creative agency's investment in new machinery boosts sales

The Business Magazine article image for: Kidderminster creative agency's investment in new machinery boosts sales
13 May 2022

Kidderminster creative agency Surf Works which supplies decorated garments, workwear and merchandise, has increased efficiency and sales since investing in new printing machinery.

The company received 40 per cent funding towards the cost of the machinery with the help from Worcestershire County Council's Proof of Concept (POC) grant.

Since investing in the machine, the creative agency has benefited from reduced lead times, reduced costs, and improved quality. The efficiencies generated have boosted the company’s ability to fulfil larger orders at a faster rate and the company has even seen an increase in sales around the UK as well as internationally.

The direct to film machinery is hugely innovative and has generated a new capability for the company. The Machine works by printing ink direct onto a film which can be transferred on to fabric. Whilst this is a popular way to print in countries such as Japan, Surf Works is amongst the very few companies in the UK to have this type of machine.

Chris Parkes, Director of Surf Works, said: “The direct to film printer is something we have been keen to invest in having seen the benefits it could achieve for our business, however, we thought it would be something out of our reach.

“Once we learnt about the grant funding, we just felt it was the perfect opportunity to invest in this innovative machinery. The impact the new machine has had on our business has been monumental, we have been able to take on huge orders that before would not have been easy for us to achieve. It has broadened our horizons and has opened opportunities not only in the UK but overseas"

Councillor Marc Bayliss, Cabinet Member with Responsibility for Economy and Skills said: “It is great to hear how the grant funding has made a significant difference to Surf Works. The Proof of Concept grant has been a hugely successful programme and whilst this funding programme is now fully allocated, we still have a range of free business support programmes and grant funding available through our other programmes."


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Nicky Godding is editor of The Business Magazine. Before her journalism career, she worked mainly in public relations moving into writing when she was invited to launch Retail Watch, a publication covering retail and real estate across Europe.

After some years of constant travelling, she tucked away her passport and concentrated on business writing, co-founding a successful regional business magazine. She has interviewed some of the UK’s most successful entrepreneurs who have built multi-million-pound businesses and reported on many science and technology firsts.

She reports on the region’s thriving business economy from start-ups, family businesses and multi-million-pound corporations, to the professionals that support their growth and the institutions that educate the next generation of business leaders.

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