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Intelligent parking company Metric Group appoints new head to drive software launch

16 February 2023
The Business Magazine article image for: Intelligent parking company Metric Group appoints new head to drive software launch

Plans by the Metric Group to develop software unique to the UK parking sector have accelerated with the appointment of its new head of business development, Sharon Silcock.

The intelligent parking company has made the hire as part of plans to expand its services, bringing to market pioneering software that will launch this summer.

Sharon joins the Swindon-based firm with more than 10 years’ experience across the public and private parking sectors, including senior sales positions for Imperial Civic Enforcement Solutions, Taranto Systems and, more recently, Unity Five (ZatPark).

She will work alongside Metric’s established software developers and is set to visit International destinations to collaborate with experts on the new platform.

Chris Wortley is managing director of Metric Group, which is headquartered in Swindon. He said: “It’s fantastic to have Sharon on board. Her unrivalled experience and knowledge of parking software and of the industry’s requirements make her a real asset. I’m excited about this new direction Sharon will be focused upon for the Metric Group, which will mean our customers can come to us for connected hardware and software solutions.”

Sharon added: “Chris shared with me Metric’s ambitious plans for growth in this sector and I knew this role would be the perfect career step for me. What really excites me is the opportunity to influence products in the development stages to ensure our solutions exceed was is currently available or requires working with multiple suppliers.

“I can’t wait to work with Metric’s global software experts and advise them of the essential functional requirements of this sector. Metric has a long history in the UK for payment products and it is fantastic to be part of this new enhancement for the company. We will be able to offer something unique and completely different to the industry that will certainly enhance the parking and transportation experience for the customer.”

Nicky Godding is editor of The Business Magazine. Before her journalism career, she worked mainly in public relations moving into writing when she was invited to launch Retail Watch, a publication covering retail and real estate across Europe.

After some years of constant travelling, she tucked away her passport and concentrated on business writing, co-founding a successful regional business magazine. She has interviewed some of the UK’s most successful entrepreneurs who have built multi-million-pound businesses and reported on many science and technology firsts.

She reports on the region’s thriving business economy from start-ups, family businesses and multi-million-pound corporations, to the professionals that support their growth and the institutions that educate the next generation of business leaders.

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