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The Business Magazine July 2024
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Hampshire’s The Wasabi Company launches Japanese drinks collection

The Business Magazine article image for: Hampshire’s The Wasabi Company launches Japanese drinks collection
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14 April 2023
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Hampshire-based The Wasabi Company have teamed up with the English Spirit Distillery to create ‘The Spirit of Japan’, a drinks collection inspired by traditional Japanese flavours.

The collection includes a Sansho Spiced Rum, Yuzucello, Wasabi Vodka, and Shisho Gin. The aim of The Spirit of Japan range is to combine spirits familiar to the English palate with less familiar Japanese flavours.

Founder of The Wasabi Company Jon Old said:  “The Spirit of Japan range brings real Japanese flavours to English palates like never before in a stunning selection of four artisan spirits. 

“They reflect the current interest there is in fine-crafted English spirits and the broader, consumer trend for Japanese food and flavours. We predict they will appeal to customers looking for something sophisticated and a little different.”

The Spirit of Japan collection ranges in price from £29 to £38 and can be bought in individual bottles or as a set.

Read more – Wycombe’s Stackable Pancake Co listed by Selfridges


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Tom Kilkelly started working as a freelance journalist for The Business Magazine following his graduation from UCL in 2022.

During his studies Tom became very interested in the works of Irish authors including Samuel Beckett and Flann O'Brien (Brian O'Nolan).

His current role as a freelance business reporter is his first exposure to the world of business journalism. Working at TBM has given Tom the chance to really get to grips with the goings-on in the business hive that is the South East.

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