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The Business Magazine July 2024
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Grundon investing £750K in AI safety tech

The Business Magazine article image for: Grundon investing £750K in AI safety tech
Pictured right Chris Double briefs one of the Grundon drivers on the new AI-led dash cams_
23 July 2024
Pictured right Chris Double briefs one of the Grundon drivers on the new AI-led dash cams_

Grundon Waste Management is investing £750,000 in a new AI-led driver safety programme across its more than 300 strong commercial fleet, including 15 of Grundon’s vehicles in Bristol.

It is thought to be one of the first of the major waste companies to adopt the technology, which follows successful trials at two Grundon depots.

A key part of the rollout of Samsara’s Connected Operations Platform is its Dual-Facing AI Dash Cams which provide instant feedback to drivers via AI-led in-cab audio alerts, enabling them to make corrections in real-time. The technology is designed to help drivers improve safe driving habits, encourage good behaviour and reduce incidents such as braking sharply or driving too close to the vehicle in front. 

Cameras at the base of the windscreen monitor driver activity and capture high-definition footage. Connecting to the vehicles existing 360o cameras (up to 10 cameras per vehicle), they both enhance driver vision and provide up-to-date routing data to the transport team.

Drivers can also download the Samsara App, enabling them to monitor their own behaviour using a points-based system.

Chris Double, Grundon’s Regional Operations Manager, said: “Driver and vehicle safety is of paramount importance and we firmly believe this investment will help promote safer driving.

“During the trials and training period, the Samsara Samsara’s Dual-Facing AI Dash Cams received very positive feedback from our drivers, who were both enthusiastic and engaged with the whole process. It’s also important to note that having this technology also helps us acknowledge and reward good performance. For instance, if a driver has to take sudden avoiding action due to someone unexpectedly stepping into the road, then we can shine a light on their efforts which otherwise would have gone unnoticed.”

Over a six-month period, the two Samsara trials showed an impressive 71 per cent reduction in detected events and also demonstrated increased fuel efficiencies as drivers were encouraged to optimise fuel efficiency and minimise idling. Once in place fleet-wide, such measures are expected to reduce fuel costs by around £220,000 per year.

Philip van der Wilt, SVP and General Manager EMEA at Samsara, added, “Our Connected Operations Platform allows essential physical operation businesses like Grundon to have a single view of their critical operational data and manage their entire fleet with real-time data-driven decisions. The measurable impact of Samsara’s technology in Grundon’s six-month trial is a testament to our focus on innovation and safety. We look forward to working with Grundon for many years to help them continue innovating in their industry.”

Work on the three year phased roll-out of the Samsara Platform across Grundon’s entire commercial fleet began this month (July) alongside a dedicated driver training programme.


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Nicky Godding is editor of The Business Magazine. Before her journalism career, she worked mainly in public relations moving into writing when she was invited to launch Retail Watch, a publication covering retail and real estate across Europe.

After some years of constant travelling, she tucked away her passport and concentrated on business writing, co-founding a successful regional business magazine. She has interviewed some of the UK’s most successful entrepreneurs who have built multi-million-pound businesses and reported on many science and technology firsts.

She reports on the region’s thriving business economy from start-ups, family businesses and multi-million-pound corporations, to the professionals that support their growth and the institutions that educate the next generation of business leaders.

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