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The Business Magazine July 2024
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Gloucester-based national retailer ProCook signs up to Real Living Wage

The Business Magazine article image for: Gloucester-based national retailer ProCook signs up to Real Living Wage
2 April 2021

ProCook, which is celebrating 25 years in business this year, is setting an example to others by paying the Real Living Wage to its employees.  

All UK ProCook employees, including temporary workers, will receive at least £9.50 per hour, or £10.85 per hour if they live in London, meaning they will receive the salary calculated by the Living Wage Foundation to meet the true cost of everyday needs. This rate is recalculated annually based on the real cost of living, and companies that sign up to the foundation are required to raise their base pay in line with those published by the Foundation.  

 The decision to make a voluntary payment is a standout move in the retail sector where some large brands have recently come under fire for not addressing the gap between the official government minimum wage and the real cost of living. The Living Wage Foundation reported this week that a full-time Real Living Wage earner over the age of 23 will receive £1,150 more over the coming year compared with a worker on the minimum wage. 

 Founder Daniel O’Neill said: ProCook is a brand with people very much at its heart, so it’s vital that we treat our employees with the respect they deserve and reward them for their contribution to the success of the business. We believe in the Living Wage Foundation’s message that a hard day's work deserves a fair day's pay, so we’re really pleased to be doing this for our employees.  

In addition to the Living Wage all employees at ProCook are eligible to receive a performance bonus, which we pay on top of this salary level, so for us a bonus is just that, a bonus, not a payment towards your everyday needs. 

 "This has been a tough year for many and at a time when both workers and the British economy need a boost, we believe it’s the right thing to do.” 


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Nicky Godding is editor of The Business Magazine. Before her journalism career, she worked mainly in public relations moving into writing when she was invited to launch Retail Watch, a publication covering retail and real estate across Europe.

After some years of constant travelling, she tucked away her passport and concentrated on business writing, co-founding a successful regional business magazine. She has interviewed some of the UK’s most successful entrepreneurs who have built multi-million-pound businesses and reported on many science and technology firsts.

She reports on the region’s thriving business economy from start-ups, family businesses and multi-million-pound corporations, to the professionals that support their growth and the institutions that educate the next generation of business leaders.

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