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Experience Oxfordshire successful in securing a second round funding from VisitEngland to support recovery of Oxfordshire visitor economy

The Business Magazine article image for: Experience Oxfordshire successful in securing a second round funding from VisitEngland to support recovery of Oxfordshire visitor economy
11 April 2022

Experience Oxfordshire, the Destination Management Organisation for Oxfordshire, is encouraging UK visitors to “Escape the Everyday” in the county this spring with a campaign funded by VisitEngland, the National Tourist Board.

Following on the success of last year’s Escape the Everyday in Oxfordshire campaign, the organisation is one of 11 destinations chosen to deliver a localised version of VisitEngland’s national campaign. “Escape the Everyday: Experience Oxford” will aim to attract a younger audience to come and enjoy days out and short breaks in the city and beyond.

Expressing her delight at hearing of funding award, Experience Oxfordshire’s CEO, Hayley Beer-Gamage said: “This was an extremely competitive process and we worked hard to submit a strong application for the fund. This campaign will help raise our destination profile and will support our visitor economy as businesses build back from the effects of the pandemic.

"The campaign will be designed to encourage visitors to overnight in Oxford and experience more of what the county has to offer. We look forward to working with businesses to create exciting stories and to bring top-quality experiences to new audiences through engaging social media activity and our experienceoxfordshire.org website.”

VisitEngland Director Andrew Stokes said: “VisitEngland is very pleased to be delivering this fund to support destinations locally as they align their activities to our national ‘Escape the Everyday’ campaign, encouraging more people to discover the fantastic array of tourism products on their doorstep and further afield.

"With the slower return of international tourists, now is the time to visit our wonderful cities and remind ourselves why they are such a draw. The funding will also support local businesses who have been working so hard to welcome visitors back and provide a stand-out experience.”


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Peter Davison is deputy editor of The Business Magazine. He has spent his life in journalism – doing work experience in newsrooms in and around Bristol while still at school, and landing his first job on a local newspaper aged 19. By 28 he was the youngest newspaper editor in the country.

An early advocate of online news, he spent the first years of the 2000s telling his bosses that the internet posed both the biggest opportunity and greatest threat to the newspaper industry and the art of journalism. He was right on both counts.

Since 2006 he has enjoyed a career as a freelance journalist. He lives in rural Wiltshire with one wife, two children, and three cats.

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