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The Business Magazine July 2024
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Experience Oxfordshire celebrates English Tourism Week with extensive promotional programme

The Business Magazine article image for: Experience Oxfordshire celebrates English Tourism Week with extensive promotional programme
21 March 2022

Experience Oxfordshire will be promoting the county’s tourism offer extensively during English Tourism Week, the annual national celebration of the tourism industry.

Coordinated by VisitEngland and taking place from 18 to 27 March, ETW highlights the sector’s economic importance and promotes the innovation, quality and range of experiences on offer in England. In addition, this year, ETW focusses on the range of jobs and careers available in the sector.

Kicking off at Twickenham, at Excursions 2022 the Experience Oxfordshire team will be showcasing the county at this annual travel trade event for buyers of UK day trips, short breaks and group holiday opportunities; mid-week the team will engage with over 35 international travel buyers keen to hear the latest from Oxfordshire as part of ExploreGB, VisitBritain’s largest travel trade event.

On Friday 25 March, all six of Oxfordshire’s MPs will join the Experience Oxfordshire team at venues across the county to hear the latest news from owners and operators on how they are building back their business in 2022.

Throughout the week Experience Oxfordshire is also offering 15 per cent off all the award-winning Oxford Official Walking Tours, a great way to explore the city of Oxford.

Hayley Beer-Gamage, Chief Executive of Experience Oxfordshire said: “In 2019, over 30 million trips were made to Oxfordshire and the visitor economy was supporting over 42,000 jobs, contributing over £2.5 billion a year to Oxfordshire’s economy.

"The impact of the pandemic has had a devastating effect on local businesses across the county. It’s therefore vitally important that Experience Oxfordshire takes every opportunity to communicate the wealth of fantastic visitor experiences available in our county, to ensure that the destination remains top of mind amongst tourism buyers, bookers and holidaymakers.

"Experience Oxfordshire will also continue to raise the profile and value of the visitor economy amongst stakeholders to galvanise support for destination recovery as we work towards increasing its value contribution back to pre-pandemic levels”.

Tourism Minister Nigel Huddleston said: "English Tourism Week celebrates the enormous contribution our brilliant tourism sector makes to the economy and I'm looking forward to supporting this year's events.

I encourage people to explore the huge range of opportunities available - from finding a new and rewarding career to exploring the exciting range of experiences, events and destinations on offer."

VisitEngland Director Andrew Stokes said: “English Tourism Week shines the spotlight on an industry which supports millions of jobs and local economies right across England, as well as encouraging people to discover and explore the outstanding tourism products, destinations and experiences right here on our doorstep.

This year the week is also dedicated to supporting our industry as it rebuilds, showing that it is open and ready to welcome visitors back to the experiences they have missed during the pandemic.

We’re also using the week to highlight the range and variety of jobs across the industry and to encourage people to consider a career in tourism. From tour operating, destination marketing, hospitality and hotel management to business events, visitor attractions and policy development, our people-focused sector has a huge amount to offer employees.”


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Peter Davison is deputy editor of The Business Magazine. He has spent his life in journalism – doing work experience in newsrooms in and around Bristol while still at school, and landing his first job on a local newspaper aged 19. By 28 he was the youngest newspaper editor in the country.

An early advocate of online news, he spent the first years of the 2000s telling his bosses that the internet posed both the biggest opportunity and greatest threat to the newspaper industry and the art of journalism. He was right on both counts.

Since 2006 he has enjoyed a career as a freelance journalist. He lives in rural Wiltshire with one wife, two children, and three cats.

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