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Enterprising women showcase new innovative businesses in Bristol

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18 February 2022

A cohort of 13 women entrepreneurs showcased their innovative startups at a pitching event as a finale to SETsquared Bristol’s Enterprising Women 2.0 pre-incubation programme.

Now in its second year, the NatWest funded programme helps women-formed businesses to access world-class business support, including coaching, mentoring, pitch training and workshops, from the acclaimed University of Bristol incubator.

The event, hosted at Bristol innovation hub Engine Shed and publicly livestreamed, celebrated the cohort’s progression towards commercialisation.

The entrepreneurs pitched their solutions to some of the world’s biggest problems, including food waste and microfibre pollution, stroke rehabilitation and online safety. Each included an audience call out to engage, collaborate or invest.

Aisha Thomas, Enterprising Women 2.0 member and Director of Representation Matters, a social mobility business, said: “Starting a business on your own isn't easy, women in business do not always get the accolades they deserve. Having a network of phenomenal women made my startup experience durable. SETsquared provided a foundation of knowledge and access to outstanding experts, which has helped propel my business and take me to the next level.”

Previous participants of Enterprising Women, Amber Probyn and Hazel McShane, returned to the event to talk about their brainchild, PEEQUAL, the UK’s first women urinal. Since taking part in the programme, the pair have successfully raised £250,000 in their first funding round.

https://www.businessinnovationmag.co.uk/uks-first-womens-urinal-to-make-a-splash-after-closing-funding-round/

Other Enterprising Women members have gone on to join SETsquared Bristol’s incubation programme, including Grand Bequest, Ferryx and Gritty Talent.

Cheryl Gourlay, NatWest National Women in Business Manager, said: “We know that building back better following the pandemic needed to include practical interventions that make a real difference to the success of our business community. The Enterprising Women programme has made a huge difference to the women who took part, giving them the tools and confidence to achieve their ambitions.”

Marty Reid, Director of SETsquared Bristol said: “We’re dedicated to championing diverse startups to make sure they get the opportunities and success they deserve. Enterprising Women has enabled us to extend our services beyond our usual focus of tech incubation, to help entrepreneurs turn their ideas into commercially viable business propositions. It’s been a privilege to work with such a great group of founders and we can’t wait to see where they take their ventures next.”

Enterprising Women is one of SETsquared Bristol’s initiatives to support diverse founders. Forty five percent of the tech incubator’s companies are now led by women and its aims are to continue to improve representation and investment experiences for diverse startups.


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Nicky Godding is editor of The Business Magazine. Before her journalism career, she worked mainly in public relations moving into writing when she was invited to launch Retail Watch, a publication covering retail and real estate across Europe.

After some years of constant travelling, she tucked away her passport and concentrated on business writing, co-founding a successful regional business magazine. She has interviewed some of the UK’s most successful entrepreneurs who have built multi-million-pound businesses and reported on many science and technology firsts.

She reports on the region’s thriving business economy from start-ups, family businesses and multi-million-pound corporations, to the professionals that support their growth and the institutions that educate the next generation of business leaders.

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