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eCargo bike company partners with Muc-Off

The Business Magazine article image for: eCargo bike company partners with Muc-Off
13 January 2023

Electric Assisted Vehicles Limited (EAV), the Oxfordshire-based sustainable zero-emissions electric eCargo bike company has announced a new partnership with Muc-Off, the global leader of bicycle and motorcycle care and performance.

Muc-Off is now the approved bike care provider for EAV’s vehicles. In recent years, Muc-Off has expanded its product offering to cater to the growing global demand for eBikes and eMountain bikes. EAV will be their first and exclusive eCargo bike manufacturer. EAV and its customers will benefit from the bike care market leader’s twenty-nine years of expertise in developing high-quality products that will ensure the vehicles consistently perform at their best, while also extending their life.

Adam Barmby, CEO & Founder of EAV, said: “The majority of our customers are early adopting pioneers within their respective industries, replacing an increasing portion of their legacy fleet with our progressive eCargo solutions. Therefore, it’s imperative that our vehicles are as reliable as the diesel vans they are replacing.  Our partnership with Muc-off, who are undoubtedly the world leaders in bicycle and motorcycle care, will give our customers access to a fantastic set of products that will maintain our vehicles to the highest standard, keeping their fleet of EAVs ready for daily operation and best representing their brand. Crucially, with Muc-Off sharing our own focus towards sustainability, this partnership will achieve both maximum value for our customers and a positive environmental effect.”

All EAVs in operation are relied upon daily to provide commercial and other services across a variety of industries and use cases, all of which demand the highest standards of reliability and durability. To maintain constant operations in all weathers and urban road conditions, a thorough approach to vehicle maintenance is required.  Which is why Muc-Off will be supplying products from their Clean, Protect and Lube ranges, including their eBike specific lubricants which are built to withstand the higher torque loads produced by the EAV electric motor.   Muc-Off’s Inner Tube Sealant will also be provided to keep EAV vehicles running as efficiently and safely as possible.

Alex Trimnell, CEO of Muc-Off, added:“We’re thrilled to be partnering with EAV and to have the opportunity to help keep their fleet in prime condition. Electric bikes, scooters, and vehicles have blown up in popularity in recent years, as we continue to see the migration towards more environmentally friendly travel solutions. Sustainability is at the heart of everything we do at Muc-Off; this partnership allows us to take our commitment to the planet to a new level."

Muc-Off is the latest in a series of major brand name partnerships in the growing eMobility industry that have been announced by EAV. These relationships are predicted to bring significant advantages to the customers and users of EAV vehicles, aimed at streamlining the adoption of and improving the ownership experience of lightweight vehicles for commercial purposes.

“It’s vitally important that our vehicles are as easy, safe and reliable to operate as the legacy vehicles they are looking to replace.  As well as the constant development of the vehicle itself, we are also in pursuit of the complete ownership experience for our customers, endorsing the shift out of vans and cars to sustainable, efficient transport solutions.  High profile partnerships with respective leaders in their field, such as Muc-Off, brings in the necessary expertise and experience that we can in turn pass onto our customers.” said  Nigel Gordon-Stewart, Executive Chairman of EAV


Nicky Godding is editor of The Business Magazine. Before her journalism career, she worked mainly in public relations moving into writing when she was invited to launch Retail Watch, a publication covering retail and real estate across Europe.

After some years of constant travelling, she tucked away her passport and concentrated on business writing, co-founding a successful regional business magazine. She has interviewed some of the UK’s most successful entrepreneurs who have built multi-million-pound businesses and reported on many science and technology firsts.

She reports on the region’s thriving business economy from start-ups, family businesses and multi-million-pound corporations, to the professionals that support their growth and the institutions that educate the next generation of business leaders.

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