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The Business Magazine July 2024
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Dorset's The Channel Sales Academy toasting double triumph

The couple at the awards ceremony - picture contributed
The couple at the awards ceremony - picture contributed
17 October 2024
The couple at the awards ceremony - picture contributed

Dorset-based company The Channel Sales Academy has hailed its first year of having a dedicated recruitment arm and is also toasting a recent industry award.

The Channel Sales Academy, in Alderholt, east Dorset, is an all-in-one solution for recruiting, training and developing elite sales talent across the communications channel. Its roots began in 2008.

READ MORE: From start-up to magic million in four years - Dorset independent coffee supplier set to generate £1 million revenue in a year

It was founded by former telecoms engineer, sales director and now sales guru Gary May, who has penned three influential books on sales psychology and persuasion and has coached some of the most prolific sales and lead generation teams around the globe.

The company has been named Best Channel Business Service at the Comms National Awards in London.

Around a year ago, May expanded his repertoire with business and real-life partner Claire Pinhorne to set-up the dedicated recruitment business.

Gary said: "The recruitment division has enjoyed a fantastic first year and features both talent and vacancy hubs, based on a 92% success rate and a wealth of testimonials.

"Winning the recent award ourselves bears testimony to our expertise, pedigree and exceptional service.

“I have a natural passion and love to bring new people into the industry, such as school leavers or telemarketers; train them up and give them the skills and ability to make good money based on ethics and morals.

"But what I was seeing was too many disgruntled experienced sales professionals stuck in organisations that were not right for them. They were exiting the channel which was such a shame.

"I’ve always helped clients find staff by word of mouth and knew I could find them a better fit, so the recruitment division was born.

"The quality of candidates and feedback is on another level. I can talk their language having done most of their jobs and offer a tailored personal service. Inadvertently I’ve become a bit of a football agent and matchmaker for the tech industry."

Claire added that around 60% of sales professionals leave their jobs because they feel they are not being adequately trained and supported, while those who receive ongoing training are 33% more likely to exceed targets. Almost three quarters believe that they need more training to be successful.

"Whether you are a new start-up with a small team or a multi-national corporation with teams spanning the globe, CSA can provide one-off sales and lead generation events tailored to specific requirements, allowing organisations to make a big market impact and drive tangible results. Flexible client options are tailored to align with their core business objectives," she said.


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Giles Gwinnett is a writer at The Business Magazine. He has been a journalist for more than 20 years and covered a vast array of topics at a range of media settings - in print and online. After his NCTJ newspaper training, he became a reporter in Hampshire before moving to a news agency in Gloucestershire. In recent years, he has been covering the financial markets along with company news for an investor-focused web portal. His many interests include politics, energy and the environment. He lives in Dorset.

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