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The Business Magazine July 2024
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Danes Park development near New Milton secures planning permission

Picture contributed
Picture contributed
12 July 2024
Picture contributed

Hampshire housebuilder Pennyfarthing Homes has secured planning permission from New Forest district council for 164 new homes near New Milton, half of which will be designated affordable.

The Danes Park site extends to ten hectares and was originally acquired by Pennyfarthing Homes in 2016. It was promoted through the emerging New Forest district council local plan and secured an allocation in the adopted plan in 2020.

READ MORE: Hampshire retail tech firm Jisp sees rapid growth in H1

Construction is set to begin later this year and first homes expected to be available towards the end of 2025.

"This is an exciting scheme designed to complement the natural beauty of its surroundings and provide much-needed high-quality new affordable housing for local home-movers," said Ben Arnold, land and planning director for Pennyfarthing Homes.

"We have long believed in the potential of this site to address housing needs in the New Milton and New Forest District area, and through engagement with the New Forest District Council and a wide range of local stakeholders we are proud to have now gained full approval.”

"Bringing 50% affordable homes to this sought-after coastal town will benefit key workers and local residents who may not normally be able to afford to live in this area."

Danes Park is poised to comprise a range of one and two-bedroom apartments, two and three-bedroom bungalows, and two, three and four-bedroom homes.

Pennyfarthing's recent local projects have included the Whitsbury Green in Fordingbridge and recently launched The George development in New Milton.


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Giles Gwinnett is a writer at The Business Magazine. He has been a journalist for more than 20 years and covered a vast array of topics at a range of media settings - in print and online. After his NCTJ newspaper training, he became a reporter in Hampshire before moving to a news agency in Gloucestershire. In recent years, he has been covering the financial markets along with company news for an investor-focused web portal. His many interests include politics, energy and the environment. He lives in Dorset.

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