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Coventry firm enters flood protection market with new product launch

The Business Magazine article image for: Coventry firm enters flood protection market with new product launch
28 April 2022

A Coventry business which helps prevent vehicle attacks harming people has branched out into a new market with the launch of its first flood protection product.

Safetyflex Barriers, which manufactures anti-terrorism bollards and barriers, has launched the new ‘Flood Stopper’.

The portable steel blocks can be placed on feeder streams to main rivers, slowing down the flow and creating a mini dam to stop flooding before water reaches towns and cities.

Nearly two million properties in floodplains along rivers, estuaries and coasts in the UK are potentially at risk of river or coastal flooding, with flooding – and flood management – costing the UK around £2.2 billion each year, according to Government figures.

Rob Gerrard, Technical Director of Safetyflex, said: “The impact of a flood can lead to devastating consequences for communities, and sadly we’ve seen flood warnings become more and more frequent in recent years.

“Following conversations with a number of different companies regarding this problem, we are really excited to introduce the Flood Stopper to Safetyflex’s range, marking the first for us in the flood protection market.

“While many of the traditional flood defences target defences within towns and cities themselves, our Flood Stopper can be installed quickly to hit the source before it has the chance to build up momentum, saving homes, businesses and communities from flooding.”

The flood barriers can be set up easily as part of a quick response to a flood warning.

Its design includes lifting arms to ensure they can be carried into place, while a diversion hose can also be fitted to help re-route river flows.

The product, which can be tested before purchase, has already been awarded patents in the UK and overseas.



Nicky Godding is editor of The Business Magazine. Before her journalism career, she worked mainly in public relations moving into writing when she was invited to launch Retail Watch, a publication covering retail and real estate across Europe.

After some years of constant travelling, she tucked away her passport and concentrated on business writing, co-founding a successful regional business magazine. She has interviewed some of the UK’s most successful entrepreneurs who have built multi-million-pound businesses and reported on many science and technology firsts.

She reports on the region’s thriving business economy from start-ups, family businesses and multi-million-pound corporations, to the professionals that support their growth and the institutions that educate the next generation of business leaders.

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