Clifton takes up CEO role at The Marketing Practice next month

The Marketing Practice, a global B2B marketing agency, which has an office in Oxford, has named James Clifton as its new CEO.

Based in the UK, Clifton will begin the role on January 2 next year. He will oversee operations and be responsible for strengthening the firm's client base and global growth strategy.

Clifton said: "The Marketing Practice’s proposition is market leading, and my priority is to ensure the organisation not only continues to deliver on its promise to its clients but that its teams are best placed to target a new phase of growth throughout 2025 and beyond.

"Having run an entrepreneurial and empowered agency network, successfully expanding its capabilities and client offer, I feel well placed to lead the Marketing Practice in this next phase."

Clifton has previously worked for agencies both in the UK and Internationally. He created balloon dog in 2008 which was acquired by MISSION in 2012 and is now part of krow Communications.

He became MISSION group chief executive in April 2019, a role he leaves to join The Marketing Practice.

Under his leadership, the MISSION Group established itself as a prominent collective of digital marketing and communications agencies, employing over 1,100 professionals across three continents.

Clive McNamara, founder and non-executive director of The Marketing Practice, added: "The Marketing Practice possesses an exceptionally strong client portfolio and pipeline and an array of talent, we look forward to welcoming James in the new year as we look to build on that success.

"The last couple of years have been a time of economic challenges and uncertainty within the tech and agency sectors, which we have had to navigate alongside our clients.

"With James at the helm, we will continue to focus on client and employee experience in order to support our clients in driving sustainable growth.

"James has a commitment to building people-centric businesses, to learning and development and nurturing world-class talent. I’m more than confident he has the experience and expertise to drive the business forward for the benefit of existing and new clients and also our teams."

Founded in 2002, The Marketing Practice now has offices in the US, UK, Germany, Singapore, and Australia.