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The Business Magazine July 2024
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Bucks ecommerce fulfilment firm e2b achieves record 22 per cent growth

The Business Magazine article image for: Bucks ecommerce fulfilment firm e2b achieves record 22 per cent growth
John Ford, commercial director at e2b
5 February 2025
John Ford, commercial director at e2b

e2b, an ecommerce fulfilment business based in Aylesbury, Buckinghamshire, has enjoyed its most successful year yet after a raft of client wins.

The company grew 22 per cent last year, adding big brands like Gymkhana, Impossibrew, Knoops, MOJU and Curators to its portfolio.

Its Black Friday and Christmas sales broke previous records, with 70,000 orders fulfilled and 365,000 goods delivered in the fourth quarter of 2024 alone.

e2b also completed more than 50,000 kits (think selection boxes, advent calendars, hampers) on behalf of its clients.

The success was made possible in part by a six-figure investment in technology to improve operational efficiency and provide real-time data on inventory and stock levels.

“New business was a key driver of growth in 2024 as we welcomed a wealth of exciting food and drink brands to our fulfilment services,” said John Ford, commercial director at e2b.

“We planned meticulously with the brands we worked with to ensure they were in the best possible position to attack peak season, supporting them through what can often be a tough period and delivering an experience that was successful for all. 

“We know that brands want an easy and effective way to allow them to grow and deliver high volumes at different seasonal peaks.

“By using technology and having a collaborative approach to account management, we’ve been able to deliver high-quality and fast order dispatch across multiple customer accounts.

“Our investments in tech have ensured we’re in the best place to deliver great solutions for our clients and work with them to exceed expectations during peak season.”

e2b is part of event, catering and brand logistics specialist Global Infusion Group.


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Born and raised in Berkshire, Dan fell into journalism after completing his bachelor’s degree in English at UCL.

Writing for The Business Magazine and local Biz News sites has given him the opportunity to chat with all manner of small business owners and share their success stories with a wider audience.

Outside of work, Dan enjoys live music, board games and quiz shows, and is making a slow but persistent effort to learn Spanish.

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