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Blistering success for Gloucester Rugby in new naming rights deal

2 July 2021
The Business Magazine article image for: Blistering success for Gloucester Rugby in new naming rights deal

Gloucester Rugby has confirmed a major new long-term partnership with the world’s leading blister plaster, Compeed.

Compeed has been unveiled as the naming rights sponsors of The Shed as part of a new high-level official partnership with the Cherry and Whites.

The world-famous terrace, synonymous with the home of Gloucester Rugby and renowned for the raucous atmosphere made by the club’s most passionate fans, will become The Compeed Shed.

In addition to the naming and branding rights, which includes prime site TV advertising exposure, the Compeed brand will feature on the teamwear kit used by the first team squad for warm-ups on match days as well as on physio and medical staff bibs and water bottles used by the players.

The partnership with Gloucester Rugby will see Compeed provide support to the team’s medical department helping players stay on their feet and performing at their best. With its range of sport-specific blister products Compeed has a history of supporting athletes making it a kit bag essential at training or on match days.

Furthermore, Compeed will support the Gloucester Rugby Foundation, helping the community team to deliver beneficial projects to the community and will also receive additional significant digital exposure across the Club’s owned platforms.

Welcoming the new partnership, Gloucester Rugby’s Chief Operating Officer Alex Brown said, “We are delighted to welcome Compeed, a successful and globally recognised brand to the Gloucester Rugby family.

“Compeed is high regarded for the quality of their products and we have been impressed by both their passion for rugby and ambition.

“We have some exciting plans in place, so look forward to working closely with their team to deliver value through a long-term, flourishing partnership.”

HRA Pharma CEO David Wright said, “We’re excited to be linking up with one of rugby’s most prestigious clubs and to align our brand with the iconic Shed terrace. We can’t wait to engage with supporters, a true Squad of Thousands, through content, competitions and opportunities as well as through the community Foundation.

“With Compeed’s commitment to keeping people moving we’re delighted our partnership will help deliver support to both the team as well as to benefit the wider community through the work of the Foundation’s inclusion and participation programmes.”


Nicky Godding is editor of The Business Magazine. Before her journalism career, she worked mainly in public relations moving into writing when she was invited to launch Retail Watch, a publication covering retail and real estate across Europe.

After some years of constant travelling, she tucked away her passport and concentrated on business writing, co-founding a successful regional business magazine. She has interviewed some of the UK’s most successful entrepreneurs who have built multi-million-pound businesses and reported on many science and technology firsts.

She reports on the region’s thriving business economy from start-ups, family businesses and multi-million-pound corporations, to the professionals that support their growth and the institutions that educate the next generation of business leaders.

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