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The Business Magazine July 2024
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BCMS becomes Initium Corporate Finance under rebrand

Jonathan Dunn - picture contributed
Jonathan Dunn - picture contributed
17 July 2024
Jonathan Dunn - picture contributed

Berkshire-based BCMS, which advises privately owned businesses when they sell, has rebranded to become Initium Corporate Finance with immediate effect.

The business, which transitioned to employee ownership in 2022, said the move reflected its operational, structural and cultural changes since the appointment in 2018 of CEO Jonathan Dunn.

READ MORE: Stability returning to UK small business investment with South East still a focus

Working exclusively on the 'sell side', Initium specialises in transactions with a typical deal value of between £10 million and £100 million. Deals have included the £80 million sale of Geotek to Judges Scientific plc and the sale of CIA Insurance to Assured Partners in late 2023.

"At Initium, we aim to transform, not just transact," said director Liz Jackson MBE.

"For many corporate finance advisors, a business sale transaction is an end point for their relationship with clients.

"For Initium, it’s just the beginning, as we look to help entrepreneurs find their freedom and new opportunities in the next stage of their lives. That's why Initium is the perfect name for us: each day is a starting point to unearth something special, to make a measurable and meaningful difference, for clients, colleagues and communities."

Jonathan Dunn, CEO at Initium, added: "As we become Initium, we are building upon a 35-year history that has shown us that value goes way beyond the deal itself.

"We want both our clients and colleagues to experience a more fulfilling and caring journey than you would find anywhere else in the corporate finance industry."

The rebrand builds on the firm's corporate social responsibility (CSR) vision, and as an employee-owned business, every Initium employee was involved not just in the decision to change the name, but in choosing and developing the name and brand values.

Initiatives supported by Initium include paying a proportion of its revenues to a range of charitable organisations, with a stated vision to distribute 30% of profits to impact causes by 2030.

Causes the business has supported include The Snowdrop Foundation - a charity established by the company’s founding family - which supported the construction of the three-storey St Mark’s School in Kakinada, India, and educates over 500 children from the lowest tier of Indian society.

The business was recently recognised as one of The Sunday Times Best Places to Work 2024.


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Giles Gwinnett is a writer at The Business Magazine. He has been a journalist for more than 20 years and covered a vast array of topics at a range of media settings - in print and online. After his NCTJ newspaper training, he became a reporter in Hampshire before moving to a news agency in Gloucestershire. In recent years, he has been covering the financial markets along with company news for an investor-focused web portal. His many interests include politics, energy and the environment. He lives in Dorset.

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