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The Business Magazine July 2024
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A walk on the wild side for Bicester car company as it introduces human-size radio controlled car

The Business Magazine article image for: A walk on the wild side for Bicester car company as it introduces human-size radio controlled car
29 April 2021

A Bicester based company which hand-builds pint-sized versions of some of the world's most iconic cars, including the Bugatti Baby II and Aston Martin DB5 Junior, has turned it attention to building a bigger version of the radio-controlled car, the Tamiya Wild One.

The Little Car Company, which moved into new flagship headquarters at Bicester Heritage last year, is developing the Wild One MAX for release in 2022 under Licence from Tamiya. Rather than being 1/10th scale, the Wild One MAX will be an impressive 8/10th scale, and drivers won't need a radio controller, because it's big enough to actually drive for real.

The Wild One MAX will be a rear-wheel drive, off road electric buggy. At approximately 3.5 metres long, 1.8 metres wide and weighing around 250kg, the Wild One MAX will take up a bit more space than the radio controlled kits of the past. But just like the original, owners get the opportunity to assemble these models at home.

Ben Hedley, CEO, The Little Car Company, said: “As a child of the 80s, developing an almost full-size Tamiya model, which you can actually drive, is a dream come true. We are honoured to be working with the Tamiya team on the project to bring one of their most iconic models to life for a new generation. Because it is still early days in the project, we have the opportunity to include the feedback and feature suggestions from the legions of Tamiya fans out there. We encourage anyone with imaginative ideas and feedback around the engineering of the project to sign up to the newsletter at WildOneMax.com. We can’t wait to get these on, and off, the road in 2022.” 

The Tamiya Wild One MAX is expected to cost from £6,000 plus local taxes and is planned for global release in 2022. Customers can reserve a build slot at WildOneMax.com. Build slots are allocated on a “first come, first served” basis.


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Nicky Godding is editor of The Business Magazine. Before her journalism career, she worked mainly in public relations moving into writing when she was invited to launch Retail Watch, a publication covering retail and real estate across Europe.

After some years of constant travelling, she tucked away her passport and concentrated on business writing, co-founding a successful regional business magazine. She has interviewed some of the UK’s most successful entrepreneurs who have built multi-million-pound businesses and reported on many science and technology firsts.

She reports on the region’s thriving business economy from start-ups, family businesses and multi-million-pound corporations, to the professionals that support their growth and the institutions that educate the next generation of business leaders.

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